IRL: Brand vs. Performance Marketing: How DASH Operate as a DTC Business in a Retail World
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Brand vs. Performance Marketing: Operating as a DTC Business in a Retail World
Join Holly Crossley, Director of Ecommerce at DASH Water, for an insightful talk that tackles the delicate balance between brand-building and performance-driven marketing in a Direct-to-Consumer (DTC) model within a predominantly retail-focused environment. Holly will share her experience leading successful campaigns that not only drive immediate sales but also build long-term brand equity.
What to Expect:
Practical insights on how to make content work harder across all channels, from social media to e-commerce platforms.
Strategies for aligning brand campaigns with purpose, ensuring consistency and impact across every touchpoint.
Real-world examples of what has truly moved the needle in 2024, from both a brand and performance marketing perspective.
Guidance on how DTC businesses can thrive in a retail-dominated world by blending short-term performance goals with long-term brand-building.
By the end of this session, you’ll leave with actionable strategies for enhancing your brand’s impact, optimising performance marketing efforts, and aligning your campaigns across all channels with clear, purposeful objectives.
About the speaker:
Holly Crossley is the Director of Ecommerce at DASH Water, a rapidly growing UK startup specializing in naturally flavored sparkling water. In this role, she oversees the company's online sales strategy, driving growth through innovative digital marketing and customer engagement initiatives.
Prior to joining DASH Water, Holly held several key positions at HelloFresh, including Head of Growth, where she played a pivotal role in scaling the company's online presence and customer acquisition efforts. Her experience also includes roles as Performance Marketing Lead and Performance Marketing Executive, focusing on strategy, execution, and optimisation across various channels.