What It Takes to Run Digital for E.L.F. Beauty, a $1.6B+ Global Beauty Company
Live AMA with Kelly Shah-McDonnell, VP of Global Connected Commerce, E.L.F. Beauty
We'll be sitting down with Kelly Shah-McDonnell, VP of Global Connected Commerce at E.L.F. Beauty, for a live AMA on what it takes to run digital for a $1.6B+ global beauty company.
Her work spans early-stage brands to global enterprises, from launching new business models to leading large-scale commerce reinventions. She now leads Connected Commerce at E.L.F. Beauty, one of the fastest-growing, most culturally relevant beauty companies today.
This session will give you a real look at how a fast-scaling global brand thinks about:
What changes in your decision-making when you go from owning a P&L to leading digital transformation
How E.L.F. decided where to launch, and in what order, for a brand new product category
Whether AI-driven shopping is real revenue today, or still mostly hype, and what E.L.F. is actually doing about it
And anything you would like to ask her :)
This won't be a surface-level conversation. It's a chance to hear directly from someone who has spent two decades building brands people believe in, and has seen what it really takes to scale commerce without losing what makes a brand endure.
About Kelly Shah-McDonnell
Kelly Shah-McDonnell is VP of Global Connected Commerce at E.L.F. Beauty. With 20 years of experience leading global businesses across consumer sectors, she has operated as both a General Manager and a digital transformation leader, running P&Ls, shaping brand strategy, and translating creativity into sustainable growth. Her work spans early-stage brands and global enterprises, from launching new business models to leading large-scale commerce reinventions.
Hosted by Sonakshi Nathani
Sonakshi Nathani is the Founder of RLOE and Co-Founder & CEO of Manifest AI and BIK. Previously at Microsoft, she now leads a community of 1,000+ women in eCommerce and hosts honest, operator-led AMA conversations with founders, directors, and leaders across leading 7–9 figure brands.
Sponsored by Manifest AI
Manifest AI helps eCommerce brands deploy AI across the shopping journey, from product discovery and PDP experiences to retention and customer support.
Trusted by 600+ brands, Manifest AI provides 100+ AI agents that help teams drive revenue and improve customer experience without adding operational complexity.
📅 Thursday, 23rd July
🕓 12:15 PM EST
📍 Live on Zoom
💜 Bring your questions. This session will include live audience Q&A.