Why Every Culture Job is a Climate Job
You don’t need a new job title to do climate work. You just need a new lens on the one you’ve already got.
Did you know you spend over 90,000 hours at work in your lifetime—one-third of your entire life? Climate change isn't just a fossil fuel problem built on pollution and extraction; it's a culture problem, shaped daily by the influencers who write the creative brief, design the campaigns, and set the consumer trends.
Here is the ‘wow’ moment: 90% of you said you want to take action to reduce your impact, and 83% of employees want to act on climate at work.
Yet only 36% of you are aware of your own environmental and social impact. That gap between caring about the planet and knowing how your specific job connects to it is where most people get stuck. That intersection is where we turn your ordinary job into a purpose-driven climate job.
If you influence what people want, buy, and believe, you’re already in the climate business. It’s time to clock in.
In this digital talk, we will cover:
How creative campaigns shape desire, desire shapes consumption, and consumption shapes emissions.
Why every creative brief and headline is a vote for what "normal" looks like—and why you don't need to work in ESG to drive transformational change.
How to spot overconsumption messaging and start small, repeatable habits without getting bogged down in corporate jargon or guilt trips.
🔗 Reserve your spot!
About the hosts
Megan Thudium | Founder, Content For Good
Megan is the force behind Content For Good, an NGO on a mission to foster a culture of responsibility that ends global waste pollution by upskilling cultural influencers into change agents for good. She brings over a decade of experience in marketing and climate communication, and six years running a successful marketing agency in Berlin.
About Content For Good
Content For Good is an education and media hub that upskills cultural influencers into change agents for good through resources, programs, tools, and events.