Intentional AI Marketing (Is That Really A Thing?)
Many of us marketers are in the messy middle of AI.
You’re using it daily and trying to master it. Maybe you use it to write content, analyse marketing campaigns, or distribute campaigns efficiently.
But somewhere between the efficiency gains and stress of learning it all, you wondered: Is what I’m doing okay? What is the long-term impact of AI in marketing?
This event isn’t here to tell you what to think or make you feel bad about your decisions. It’s here to help you reflect on how to approach AI marketing more intentionally with conscious action — together as a community.
What to expect
This isn't your average webinar. Think of it as a 75-minute interactive discussion where real talk happens in a safe environment, designed for creatives and marketers who want to use their skills as a genuine force for good.
Here's how the evening will unfold:
🔥 The Kick-off — You’ll be introduced to an inspiring keynote by Madalina Buzdugan that cuts through the hype, bringing clear insight into how AI is shaping our industry and its impact. She’ll dig deeper into the good and the bad while shifting through those ethical grey zones.
🎤 The Discussion— It’s time to hear your voice and ‘in the trenches’ stories during small-group conversations guided by marketers who are just like you (but one step ahead). We’ll talk about AI disclosure, bias, labour, transparency, and all that stuff that keeps you up at night.
💡The Help Guide — You’ll walk away with a summary checklist with the ethical questions to ask during your AI workflows. It’ll give you a new perspective and more clarity on how to approach AI consciously.
🔗 Reserve your spot now. And while you're at it, join our Marketing as a Force for Good Substack community for community talks, webinars, and movement updates.
About our speakers
Madalina Buzdugan | Sustainability & AI Strategist
Madalina Buzdugan is a Sustainability & AI strategist with experience in start-ups and scale-ups in cleantech, traveltech and global mobility. She helps fast-growing companies formalise their corporate sustainability strategies and supports organisations through the "AI or Die" stage of adoption. She's currently writing her first book, builds in-person communities in Amsterdam and has a soft spot for all things climatetech-related.
Megan Thudium | Founder, Content For Good & Co.
Megan is the force behind Content For Good & Co., the impact organisation on a mission to reshape marketing to be people and planet first. With over a decade of experience in marketing and climate communication, and six years running a successful marketing agency in Berlin, she's built a reputation for crafting strategies with purpose. Through Content For Good & Co., she's connecting a growing global community of ecomarketers and advocating for the marketing as a force for good movement.
About our conversation stewards
We’re joined by individuals who have graciously volunteered their time, knowledge, and energy to lead the discussion on intentional AI marketing.
Isabela Alzuguir-Woidtke is Senior Content Engineer & Strategist at Luminovo (B2B SaaS) and an independent AI filmmaker, bringing 20+ years of experience across editorial, brand, and media — from TV writers' rooms to editorial workflows.
Jessica Lohmann, founder of Ethical Brand Marketing, animal welfare author, and voice talent, designs ethical marketing and messaging strategy and systems for nature-led founders and brands working in conservation and travel, so they can attract mission-aligned clients and investors, increase revenue, and protect local communities and ecosystems.
About Content For Good & Co.
Content for Good & Co. is the home of the marketing as a force for good movement. We’re a hub for marketers and creatives to connect, learn, and grow — ready to put people and the planet first.