​You built it.
Now prove you can sell it.

​The GTM Hackathon is a 6-day sprint where early-stage startups build and execute a real go-to-market strategy from scratch.

​You have a product. You don't have customers yet. This is where that changes.

​You will build your GTM strategy
Run real outreach on channels you choose
Build real signal for your project

​The Format (15-20th of April)

• ​Day 1 — Brand Strategy Workshop (in-person): Define your ICP, positioning, your WHY–HOW–WHAT, align your product, audience, and market.

• ​Day 2 — Outreach Setup Workshop & Launch (in-person): build your page, set up tracking, start outreach

• ​Day 2–6 — GTM Sprint: execute independently, drive signups, push for initial traciton

• ​Day 6 — Final & Results (in-person): the top 5 teams present their results and approach + networking

​On Day 1, 2 and 6 it will be hosted between 18:00-21:00 in person (can be joined remotely but in-peron preferred).

​What We Will Track

• ​Waitlist registrations (required)

• ​Channel-to-signup conversion rates

• ​Bonus: calls booked, demos done, LOIs, revenue

​All scores are adjusted by an cutomer-type difficulty multiplier so niche B2B and mass-market B2C projects compete fairly.

​Awards & Prizes

​🏆 Traction Champion — most signups (adjusted)
🏆 Best Conversion — highest channel-to-waitlist rate
🏆 Most Innovative Approach — judged on creativity and insights

​Prize: 3× Private Brand Reset sessions with Laft Agency
(worth 1500€)
+ featured content
+ hackathon winner certificate
+ intro to angel investors

​Who This Is For

• ​You have a product (MVP or beyond) but no GTM motion yet

• ​No existing outreach, no active waitlist, no market presence

• ​Solo founders welcome

• ​10–20 startups selected only

​What you'll use: Lovable (landing page), Tally (waitlist form), Google Analytics (tracking)

​

​This isn't a "theoretical" pitch competition.
It's a test of whether you can actually get people to care.

​Organised by Pitchless Community and Laft Agency