GTM NIGHT BY AALTO FOUNDER SCHOOL

​Building a great product is one thing. Getting people to actually buy it is another.

​For GTM Night by Aalto Founder School, we’re bringing together two experienced operators from successful Finnish tech companies to talk about what it really takes to build and scale a go-to-market engine - from finding your first customers to building repeatable sales and growth.

​🎤 Elena Zykova / VP of Sales & Partnerships at Directus - GTM executive with experience scaling B2B software ecosystems across startups and corporates, including Aiven, F-Secure and WithSecure.

​🎤 Aleksander Cardwell / Director of Product Marketing at Supermetrics.

​Hosts:
Nicklas Iso-Oja (AFS F26)
Luka LaPointe AFS F26)

​We’ll explore what works, what doesn’t, and what founders should think about when taking their startup from product to market.

​🎤 Keynotes & insights — Real lessons from building and scaling GTM

​🔥 Fireside chat — Sales, marketing, positioning, customers and growth

​❓ Open Q&A — Bring your hardest GTM questions

​🤝 Networking — Meet founders, students and other ambitious builders

​Who is this for?

​Founders, aspiring founders, sales & marketing nerds, and anyone who wants to understand how startups actually win customers.

​🗓 Wednesday 28 October 2026 · 17:00–18:30

📍 Aalto Founder School HQ (Room: Studio - 2nd floor)
Puumiehenkuja 5, 02150 Espoo