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Clay [Club] Stockholm: Signals & Functions
✨ Purpose
Clay is one of the most powerful GTM tools out there, but with great power comes great responsibility.
If you're excited about Clay, join others who feel the same at our next Clay Club Stockholm meetup.
Stockholm's Clay community is back together — this time with a tighter, practitioner-focused format. Niklas Gustavsson, founder of Mindwile - Sweden's first Clay Agency (and joining us as Clay Club Stockholm host), walks us through a live signals + workbook build.
We'll also dig into what's recently shipped from Clay (Trigify, web intent, continuous flows, Claude integration) and what it unlocks in practice. Axel Hägg hosts.
🎁 All attendees will receive free Clay credits from the team! 🎁
👩🏻💻 What You'll Get
Live signals and functions walkthrough from Niklas — see how a working signals stack actually gets built.
Practitioner-level look at the latest Clay shipped (Trigify, web intent, continuous flows, Claude integration) and how operators are using it day-to-day.
Connect with other daily Clay users across Stockholm and Sweden.
Help shape what's next — we'll capture the kinds of events the room actually wants from this chapter going forward.
💬 Agenda
17:00 — Grab a drink, say hi
17:15 — Welcome with Axel Hägg — Clay Club Stockholm restart + intros
17:30 — ✨ Live signals + workbook build with Niklas Gustavsson
18:00 — Open Q&A
19:00 — Mingle with fellow Clay builders
20:00 — Doors close (continue at La Neta for tacos if you want)
🍔🍸 Food & Beverage
Drinks and nibbles are on us!
👋 Speakers & Hosts
Niklas Gustavsson — Founder @ Mindwile, signals & workbook practitioner, original Clay Club Stockholm organizer
Jesper Petersson — Growth Manager @ Bambuser, founding growth partner & community organizer, host venue
Axel Hägg — Clay Club Stockholm host, Founder @ Haegg Haegg Group
We'll keep it small and intimate, we've got space for 20 attendees. Fill in the short questionnaire and we'll get back to you.
If plans change, just cancel your RSVP so another community member can grab the spot. See you soon!