First 10 Customers - GTM Lessons from the Field + Demo Room

​GTM Playbook + Demo Room

​Noida | May 9 | 10:00 AM – 1:30 PM | Closed-door

A Playbook Roundtable + Demo Room where a small group of founders first go deep into a real GTM journey, and then a few from the same room step up to demo their product and get feedback.

​This is designed to be practical, founder-first, and high-signal.

​Part 1: Playbook Roundtable (75–90 mins)

​Led by Shiva Dhawan, Founder at Attentive.ai

​Attentive.ai is building AI for the construction industry, and their journey to early traction is full of lessons that rarely get shared openly.

​Shiva will go deep on:

• ​GTM for vertical AI. What actually worked

• ​How they won their first 10 customers

• ​Finding, converting, and learning from early buyers in a traditional industry

​This is a candid walkthrough of real decisions, trade-offs, and mistakes.

​Part 2: Demo Room (from within the same group)

​From the founders in the room, ~6 will be selected to demo their product live.

​Each founder will:

• ​Demo their product using real user flows

• ​Share where they’re stuck

• ​Receive honest, structured feedback from peers and Shiva

​This is not a pitch session.
This is a working room for founders who want to get better.

​Who should apply

• ​B2B AI founders

• ​Early-stage teams working toward or just after first customers

• ​Founders open to candid discussion and feedback

​Important

• ​Only 8 founders will be selected for the session

• ​~6 from the same group will be chosen for the Demo Room

• ​Participation is curated to keep the room relevant and valuable