HYBRID EVENT: AI Realized Executive Roundtable: The AI Discoverability Shift - GEO and Search
HYBRID EVENT: Strategic Roundtable for Enterprise Leaders: The AI Discoverability Shift
Event Description:
Search is changing—fast.
Generative AI systems are becoming the new interface to information. Increasingly, customers, investors, journalists, and employees are learning about companies through AI-generated answers rather than traditional search results.
This shift is redefining discoverability. Companies are no longer competing only for search rankings. They are competing for how AI systems interpret, summarize, and recommend their brand.
Join a small group of marketing and digital leaders for an AI Realized executive roundtable exploring what this shift means in practice.
In this interactive session, we’ll examine how organizations are adapting their content, data, and brand strategies so that large language models and AI assistants surface the right information about their company.
Together, we’ll explore questions many teams are just beginning to confront:
What influences how AI systems describe your brand, products, and expertise?
How are organizations approaching AI Optimization and Generative Engine Optimization (GEO)?
How do you build a GEO capability inside the organization?
Should this function live with SEO, content, brand, or a new team entirely?
What should be handled internally versus through external partners?
This will be a candid, peer-driven discussion—not a presentation. Participants will share what they are seeing, what they are experimenting with, and the questions their teams are working to answer.
Who Should Attend:
This exclusive in-person roundtable is designed for C-level and VP-level executives leading AI adoption within their organizations. Note: It is not appropriate for executives of AI vendors selling AI products (unless the executive is leading an AI deployment internally). Not sure if you qualify? Email: [email protected] and we'll get back to you.
Why Attend:
If you’re thinking about how your company shows up in AI answers—not just search results—this conversation is for you.
Learn from peers
Build your network
Share lessons from early deployments
Discuss the challenges
Bring back concrete ideas for addressing risk
Participate in a trusted, off-the-record environment curated for impact
Hybrid Program:
This program will be both in-person in San Francisco and also virtual for members outside of the Bay Area. All registrants will receive information for both formats. A few days prior we will ask you to confirm your participation choice. We encourage In-person attendence when possible. Seats are limited to keep the conversation interactive and valuable for everyone participating.
In-person Attendees
8:30 AM - Check-in, coffee, networking
9:00 - 11:00 AM - Roundtable sessions
11:00 - 12:00 PM - Readouts and networking lunch
Virtual Attendees
9:00 - 11:00 AM - Roundtable sessions
11:00 - 11:30 AM - Readouts
After the session, AI Realized will publish a readout summarizing insights, metrics, and lessons learned—an actionable resource you can share with your team. This is where AI strategy gets real.
About the AI Realized Executive Roundtables
The AI Realized executive roundtable series brings together leaders driving AI adoption to candidly share experiences and challenges in a closed-door session with a skilled facilitator. The goals is empower enterprises to unlock AI's potential while navigating the security, data, operational, and organizational complexities.
Each session will explore a timely topic inspired by the AI Realized community members. We'll explore peer strategies for responsible adoption of enterprise AI and share what’s working and what still gets in the way:
Each roundtable will engage in expert-facilitated, peer-to-peer discussion. Together, we’ll explore how organizations are accelerating the move from pilot to production.
About the Organizers and Host
👋 Christina Ellwood is a Silicon Valley tech executive and startup advisor who has helped dozens of companies drive market traction and AI adoption.
👋 Mike Gorback is a venture and startup corporate attorney with K&L Gates.