​From Insight to Impact 🚀

​AI-Powered Customer Experiences with Braze, Mixpanel & Omtera

​Hosted by Omtera, in partnership with Braze & Mixpanel

​Join us in Istanbul for an exclusive afternoon workshop on how AI, behavioral analytics, and real-time engagement are reshaping modern customer experiences.

​Together with Braze, Mixpanel, and Omtera, we’ll explore how leading teams move faster from customer insight to intelligent engagement — and how AI is helping brands deploy more relevant, measurable, and scalable customer journeys.

​🎤🏟️ The event will also feature a special customer story from BUGECE, sharing how the team operated the Kanye West stadium concert, one of the world’s largest stadium concert experiences, with the support of data, engagement, and smart operational workflows.

​Why Attend?

​Customer experience is entering a new AI-powered era.

​In this workshop, you’ll discover how to:

​✨ Use AI to accelerate customer insight discovery
🎯 Turn behavioral data into smarter segments and journeys
⚡ Deploy real-time engagement across channels
📈 Measure and optimize customer experiences faster
🤝 Learn from real-world use cases from Omtera, Braze, Mixpanel, and BUGECE

​Agenda

​✴️ 14:00 – 14:15: Welcome Coffee & Registration

​Meet product, growth, CRM, marketing, and data leaders from the Istanbul ecosystem.

​✴️ 14:15 – 14:30: Opening Remarks by Omtera

​The AI-Powered Era of Customer Experience 🚀

​Omtera will open the workshop by setting the stage for how AI, customer data, and engagement platforms are changing the way modern teams build, launch, and optimize customer experiences.

​✴️ 14:30 – 15:00: AI-Driven Customer Engagement

​Presented by Braze

​Braze will share how leading brands are using AI, real-time data, and cross-channel orchestration to create more personalized and effective customer journeys.

​✴️ 15:00 – 15:30: AI-Powered Digital Analytics

​Presented by Mixpanel

​Mixpanel will explore how AI is changing the way product, growth, and data teams understand customer behavior, discover insights, and make faster decisions.

​✴️ 15:30 – 15:45: Coffee Break & Networking

​Connect with peers and continue the conversation with the Omtera, Braze, and Mixpanel teams.

​✴️ 15:45 – 16:10: From Insight to AI-Powered Action ⚡️

​Presented by Omtera

​Omtera will present a practical use case showing how companies can connect Mixpanel and Braze to move from customer insight to intelligent engagement deployment.

​✴️ 16:10 – 16:40: Customer Story: BuGece

​Behind the Scenes of the Kanye West Stadium Concert 🌎

​How BUGECE Used Data, Engagement & Smart Operations to Operate at Massive Scale

​BUGECE will share how the team operated the Kanye West stadium concert — one of the world’s largest stadium concert experiences — and how data, customer engagement, and real-time decision-making supported the experience behind the scenes.

​As a Omtera customer using both Mixpanel and Braze, BUGECE will walk through how its team managed high-demand moments, customer communication, and operational execution at massive scale.

​✴️ 16:40 – 16:55: Live Q&A 🙋‍♀️🙋‍♂️

​Ask Omtera, Braze, Mixpanel & BUGECE

​An open discussion on AI-powered engagement, behavioral analytics, customer journey deployment, implementation best practices, and large-scale event operations.

​✴️ 16:55 – 17:00: Closing Remarks by Omtera ✨

​Key takeaways and closing notes from Omtera.

​✴️ 17:00 onwards: Networking 🤝

​Continue the conversation with Omtera, Braze, Mixpanel, BUGECE, and other leaders from the Istanbul digital ecosystem.

​Who Should Attend?

​🚀 Product leaders
📈 Growth leaders
💬 CRM and lifecycle marketing teams
📊 Data and analytics teams
🤖 AI and digital transformation leaders
🎯 Customer experience leaders

​Key Takeaway

​The future of growth belongs to teams that can connect customer behavior, AI-powered insights, and real-time engagement.

​With Omtera, Braze, and Mixpanel, companies can better understand their customers, act faster on insights, deploy smarter journeys, and create customer experiences that are more personal, measurable, and scalable. 🚀