A Truly Ethical Coffee Tasting: Anew Café and The Sustainable Buyer's Guide
Please join us on January 30th from 2-4pm for a special event about the journey our coffee takes from field to cup, and how farmers are supported along the way.
Did you know that every coffee served and sold at Anew Café & Goods is sourced ethically, ensuring farmers are paid not only fair, but living, and even prosperous wages? Thanks to our partnership with Azahar Coffee, Anew Café is the only coffee shop in North America adhering to the Sustainable Coffee Buyer’s Guide. We can identify the source of every single bean, so you can feel good about what you’re drinking.
Azahar Coffee created the Sustainable Coffee Buyer’s Guide in 2019 to understand the true cost of the coffees it was buying. Every year since, it has collected data from several hundred of its partner farmers to determine what prices they require, considering their specific regional factors, to earn a minimum wage, a living income, and a “prosperous” income. These results are then shared with the farmers that participated in the studies, as well as with its community of specialty coffee roasters. In 2024, after convincing many roasters to use the Guide’s pricing suggestions, it separated the project into its own 501(c)(3) to expand the work into more regions and reach more supply chains. Every coffee at Anew Café was sourced using the Guide, with an emphasis placed on those purchased for Living and Prosperous Prices.
Come learn more about what makes Anew Café tick and why part of our mission is not just to serve great coffee, but to educate our friends, neighborhood and community about what makes it great – beyond just the taste – thanks to our unique model.
You’ll have a chance to taste some of our coffees and learn more. Bring friends! We would love to have you with us.
Please RSVP
Anew is a gathering space and discovery center for the social impact community.
Using farmer-donated data, the Sustainable Coffee Buyer's Guide displays the true cost of production across different regions, and equips the specialty coffee industry with a practical tool to determine sustainable prices. To find out more about our other sourcing pillar, check out The Pickers Project.
Azahar Coffee was founded on the belief that coffee can improve the livelihoods of the people who produce it.