How to Build Powerful Customer Communities for your Brand
Popp X Quickfire - How to Build Powerful Customer Communities for Your Brand
Popp and Quickfire Digital are joining forces in 2023 to create a series of (free) educational resources designed to help e-commerce brands drive community-led growth.
In today’s competitive digital landscape, brands need to stay ahead of the curve to attract and retain customers, especially as we migrate into a new era focussing on the importance of community to generate stronger brand equity, affiliation and advocacy.
Come along and learn how to:
How to develop a comprehensive community-building strategy.
How to segment your target audience, set goals and choose the right platforms and tools to achieve success from the very start.
Best practice examples.
In turn, we aim to help you unlock more affordable customer acquisition, drive growth, boost retention and ensure better product-market-fit.
We look forward to seeing you on May 23rd, 12:00 - 13:00!
Our Guest Speakers:
Isobel Perl, Founder and CEO of PERL Cosmetics
Isobel is the Founder and CEO of PERL Cosmetics. PERL is a fast-growing natural skincare e-commerce brand that prides itself on customisable formula, allowing the customer to tailor the skincare to suit their skin’s needs.
Isobel is well-known in the UK e-commerce market for her mastery of innovative community-building strategies, including her founder-stories TikTok community which has over 200,000 followers.
Lydia Hartley, Founder and CEO of Don't Shop, Swap
Lydia is the Founder and CEO of Don't Shop, Swap, an online marketplace that enables consumers to trade their unwanted clothes for tokens called ‘Swap Coins’ that can be spent on other high-quality preloved garments - helping consumers refresh their wardrobe, save cash and reduce fashion waste.
Lydia's sustainability battle against fast fashion began with in-person community events and pop-ups, and evolved to be one of the UK's most exciting consumer solutions that is ensuring that sustainability and a love of fashion are not mutually exclusive.
Our Hosts:
Nathan Lomax, Director of Quickfire Digital
Nathan is Co-Founder and Director of Quickfire Digital, an award-winning e-commerce-focused development agency, aimed at helping retailers of all shapes and sizes improve efficiency, profitability and scalability through the use of the leading e-commerce technology.
Having built the agency from the ground up since the age of 18, Nathan has seen exponential growth along the way. Nathan has won numerous awards, most recently winning the Rising Star Award in the European Agency Awards 2020, and has been recognised as a BIMA 100 Rising Star, a prestigious award in which BIMA recognises the individuals who are shaping the future of Britain’s digital industry.
About Quickfire:
Specialising in Shopify Plus, Quickfire is different from other web development and design companies. With a focus on generating business results, they build a comprehensive strategy that pulls together all the strands necessary for growth and success. Rather than viewing each part of online presence as a separate entity, Quickfire combines all these aspects to work towards a single goal.
Sam Dhesi and James Cochrane-Dyet, Co-Founders of Popp
Sam originally trained as a doctor and data scientist at Cambridge University and Harvard, before being appointed the Head of Emerging Technology for the UK Department of Health. In 2022 Sam co-founded Atlas Labs, a web3 agency for consumer brand communities, and he is currently a co-founder and CEO of Popp.
James is a former management consultant, having led projects at KPMG, Mckinsey and Bain, and has recently completed his MBA at London Business School and MIT where he was named one of Poets & Quants top 100 MBAs of 2022. Along with Sam, James co-founded Atlas Labs, a web3 agency for consumer brand communities. James is also a co-founder and COO of Popp.
About Popp:
Popp enables e-commerce brands to build closer, more human, more authentic relationships with their customer community to deliver 3.5X better ROI than Meta retargeting campaigns, and 5.2X better ROI than influencer marketing.
Popp enables brand founders to connect directly with their customers using interactive and personalised video and audio messaging. We also enable them to launch VIP community spaces embedded in their Shopify store, equipped with the latest tooling to drive value-add behaviours, engagement and advocacy.