Turning POC’s into Revenue: A Framework for Winning Enterprise Evaluations

​Your POC’s are set up to fail. Here’s how to win them.Everyone's optimizing top-of-funnel. Meanwhile, the deals you've spent 12-18 months and tens of thousands of dollars trying to close are quietly dying at the POC - the most expensive stage of the enterprise funnel. Generic environments, broken AE–SE handoffs, no success criteria, a champion who can't sell internally: this is where pipeline actually leaks, and almost no one is talking about it.

​Join John Care, author of Mastering Technical Sales, and Gilad Komorov, 3X CRO and GTM advisor to enterprise SaaS companies, for a 40-minute, no-theory breakdown of why enterprise POCs fail — and the playbook high-win-rate teams use to win them. You'll leave with the five POC killers to eliminate, a pre-POC alignment framework, and one move you can put into practice this week.