WEBINAR: GEO Strategies: How Enterprises Can Win in the Age of AI Search
About This Event
The way your customers find you is changing. AI-powered search engines like ChatGPT, Gemini, and Perplexity are reshaping how buyers discover and evaluate companies — and most enterprises aren't ready.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) represent the next frontier of digital visibility. While traditional SEO focused on ranking in search results, GEO is about showing up — accurately and authoritatively — in AI-generated responses. For enterprise leaders, the stakes are high: if AI doesn't know about your company, neither will your next customer.
Join us for a practical, no-jargon webinar where we'll break down what GEO and AEO actually mean, why they matter for your business, and what you can do about it now.
What You'll Learn
GEO vs. AEO — What's the Difference? Understand the distinction between generative engine optimization (narrative AI responses) and answer engine optimization (direct AI answers), and why both matter for your brand.
Why PR and Earned Media Are Your Secret Weapon. AI models learn about the world through journalism and authoritative content — not just your marketing. Learn how earned media fuels AI visibility.
Where GEO Lives in Your Organization. Should GEO sit under SEO? With the CMO? Be outsourced? We'll discuss the emerging models enterprises are using to staff and structure this new function.
How to Measure What's Working. From tracking AI mentions to evaluating your presence across platforms, we'll cover the tools and approaches that help you know if your GEO strategy is on track.
Platform Blind Spots. Not all AI engines treat your content the same way. Learn where the gaps are and how to close them.
Who Should Attend
This webinar is designed for enterprise marketing leaders, CMOs, VP-level marketers, SEO/content strategists, and PR professionals who want to understand how AI search is changing brand visibility — and what to do about it.
Whether you're just starting to explore GEO or actively building a strategy, you'll walk away with a clearer picture of what good looks like and how to get there.
Your Speakers
Curtis Sparrer — Principal, Bospar PR (Host) Curtis Sparrer is Principal of Bospar, the politely pushy PR firm. A recognized authority on the intersection of public relations and AI visibility, Curtis has written extensively on generative engine optimization and how earned media shapes the way AI understands the world. He'll guide the conversation and share insights from the front lines of helping companies show up in AI-generated results.
Mike Nielsen — VP of Marketing / CMO, RealSense (formerly a division of Intel) Mike Nielsen is the VP of Marketing and CMO at RealSense, the computer vision company that recently spun out from Intel after more than a decade powering 3D perception for robots, drones, and biometric systems. With RealSense depth cameras embedded in 60% of the world's autonomous mobile robots and 80% of humanoid robots, Mike brings a first-hand enterprise perspective on why GEO matters and what it takes to build AI visibility for a major technology brand navigating a new chapter.
Jennifer Devine — Founder, Freshwater Creative, is a marketing and technology professional with over 20 years of experience helping brands stay relevant and competitive online. She specializes in building brand visibility in an AI-driven world where emerging technologies continue to reshape how people engage online. Working with leading technology companies like RealSense and Bospar, she's led multidisciplinary teams through full redesigns and platform transformations. Jennifer brings a ground-level perspective on what AI and search changes mean for the brands and the teams executing strategy day to day.
Micheline Nijmeh, CMO, ThoughtSpot. Innovative and proven marketing executive who possesses a balance of strategic thinking, data-driven decision making with proven results. Recognized for transforming marketing programs that creates demand, delivers customer value, and increases company revenues. I have extensive experience in marketing to the enterprise. Solid accomplishments in all aspects of global marketing, all delivered with creativity and focused on execution and results. Recognized for a unique blend of driving change and of building brand and demand generation strategies, creating successful lead generation and adoption programs, targeted product positioning, and the ability to communicate effectively, complemented by a “go get 'em” attitude.
Key Definitions
To make the most of our time together, here are the terms we'll be using:
GEO (Generative Engine Optimization): Optimizing your brand's presence in AI-generated narrative responses — e.g., when someone asks an AI "What PR firms should I consider?" and gets a thoughtful, detailed answer.
AEO (Answer Engine Optimization): Optimizing for direct, factual AI answers — e.g., when someone asks "What is the best PR firm for tech?" and gets a concise, featured response.
Presented by AI Realized — Where enterprise leaders come to learn, share, and stay ahead of AI adoption in the real world.
About the Organizers and Host
👋 Christina Ellwood is a Silicon Valley tech executive and startup advisor who has helped dozens of companies drive market traction and AI adoption.
👋 Anna Luo is the EVP of Customer Innovation and Marketing and AI leader at DaVinci Commerce and the host of the upcoming AI Realized Podcast series "AI in Commerce".
👋 Bob Mitton is the principal of Expera Consulting helping enterprises adopt AI.
👋 Tom Treanor is a technology CMO and AI leader.