

GTM Bootcamp for Early Stage Startups - by Fusion
Building a startup is hard. Building traction early is even harder.
This hands-on GTM Bootcamp is designed for early stage founders who want to move from strategy to action. Over two focused mornings, you will learn how to validate your problem, craft your GTM motion, close early deals, and avoid the most common founder-led sales mistakes.
No fluff. No theory-heavy lectures. Just practical frameworks, real stories, and actionable tools.
The bootcamp is brought to you by Fusion in partnership with Google Campus Tel Aviv.
Who Is This For?
Pre-seed and seed stage founders
First-time founders building their GTM from scratch
Technical founders leading sales themselves
Early teams with limited resources who need real traction
What You Will Learn
What investors really look for at the early stage
How to validate that your problem is real
How to tell a compelling story through your demo
How to close early deals without burning bridges or your values
Why founder-led sales often fail and how to fix it
Signal-first outbound strategies that actually work
How to turn strategy into a clear execution plan
What marketing you actually need early on
How to make decisions under uncertainty
Real stories of first deals from founders who just went through it
Agenda
Day 1 - February 17
10:00-10:30
What investors look for when you are still early
Roni Kahn, Principal, The Garage VC
10:30-11:00
How to know if the problem is real
Dr. Karny Ilan, Co-Founder & CEO, Feminai
11:00-11:30
Demo with a storytelling mindset
Einat Kadosh, Revenue Enablement as a Service
11:30-12:00
How to close early deals without selling your soul
Or Biderman, Ex Founder, Novacy (acquired by Lusha)
12:00-12:30
Break
12:30-13:00
The psychology behind failed founder-led sales
James Abraham, CEO, Sandler Israel
13:00-13:30
Signal-first outbound approach
Dor Vardi, CEO & Co-Founder, Samplead
13:30-14:00
Stop Improvising. Start Scaling.
A storytelling method for scalable growth.
Nir Zavaro, The Business Storyteller, Author of F*ck the Slides
Day 2 - February 18
10:00-10:30
LinkedIn for founders
Eli Igra Serfaty, Co-Founder & CEO, MAIA Digital
10:30-11:00
The marketing you really need
Avishai Sam Bitton, CEO & Founder, DemandBox
11:00-11:30
Turning strategy into a real business plan
Nir Goldstein, Operating Partner, Greenfield Partners
11:30-12:00
Why conferences are worth it and how to do them right
Itai Manor, Fractional GTM Advisor - Events & Conferences
12:00-12:30
Break
12:30-13:00
Making founder decisions under uncertainty
Keren Sahar Smadja, CEO, Wiserpay
13:00-14:00
The first deals - how they actually happened
Aviv Shamny - Co-Founder & CEO, Limy AI
Nadav Kemper - Co-Founder & CEO, Quack AI
Yuval Abadi - Co-Founder & COO, Lasso Security
Hosts
Guy Katsovich - Founding Partner, Fusion
Dikla Matias - Community Manager, Google for Startups Israel
Or Biderman - Ex Founder, Novacy (acquired by Lusha)
Or Koren - VC & Startup Partnerships Lead, Google
Limited Spots Available
This is a curated, early stage-focused bootcamp with limited capacity.