AI-Empowered: The Future of the Canadian Customer Journey in Chicago - Lunch and Learn

​As technology reshapes how consumers discover, evaluate, and purchase products, Canadian consumer product brands must rethink how they engage shoppers across an increasingly complex journey. This session explores how AI and emerging technologies are influencing consumer decision-making across channels — from awareness and consideration to conversion and loyalty.

​Learn how to decode evolving consumer tech behaviours, uncover actionable insights tied to shopping missions and categories, and apply data-driven strategies that help brands optimize engagement, personalize experiences, and strengthen their role with both consumers and retail partners in an AI-driven future.