Personal Brand, Positioning & Commercial Confidence (Leicester)

​Be Seen. Be Powerful.

​Your personal brand is not your logo.
It is your reputation, your positioning, and your leadership in action.

​In business, perception shapes opportunity. If you do not define your positioning, the market will do it for you.

​In this high-impact 90-minute session, founder and commercial strategist Stacey Ferguson-Czersovski and brand strategist Lara Addison share how to intentionally build a powerful personal brand that drives authority, visibility and revenue.

​Stacey has built multiple businesses through her personal brand, using clarity, consistency and visual identity to create recognition, market noise and commercial growth.

​Together, Stacey and Lara combine strategic brand thinking with commercial confidence to help attendees build brands that reflect their ambition and convert into opportunity.

​This workshop is designed for women — from solo founders to company owners — who are ready to sharpen their positioning, strengthen their visibility and build businesses that match their capability.

​The session will cover ✨

​• The internal brand – identity, ambition and stepping into visible leadership
• The external brand – positioning, messaging and authority signals
• The role of visual design and colour psychology in building recognition and credibility
• Aligning your brand with your ambition and price point
• Communicating your value without shrinking or underpricing
• Turning visibility into commercial growth

​As part of the workshop, three volunteers will receive a supportive live LinkedIn and Instagram audit, offering practical insight into positioning, clarity and brand alignment.

​Attendees will leave with clarity, confidence and a practical framework to raise both their profile and their prices.

​This workshop is limited to 15 people due to the small, focused nature of the event — register today!