

When Everyone Becomes a Builder
AI is reshaping how products are built, how engineers work, and who gets to build in the first place. Join us for a morning of honest, experience-driven conversation with four practitioners who are living this shift firsthand - from CTO to Engineering Manager, from AI strategist to product leader. Whether you write code every day, lead teams, or consider yourself "non-technical," this panel is for you.
Agenda
9:00 Open doors, breakfast
9:30 Start of the panel discussion
11:00 Coffee & networking
Topics
From months to days: how AI changes the product development cycle How teams are shipping faster, validating ideas earlier, and what that means for how you plan, prioritize, and resource a product team. What actually changes in the process - and what surprisingly doesn't.
The evolving role of the engineer Is the engineer becoming more of an architect and curator, and less of a line-by-line coder? How does seniority, craft, and technical judgment get redefined when AI writes a lot of the boilerplate? Where do the new high-leverage skills lie?
When the "non-technical" person can build AI tools are collapsing the barrier between idea and implementation. What happens to product managers, designers, domain experts, and business analysts when they can prototype and ship without a developer? Is this empowering or destabilizing?
Organizational trust and guardrails As more people can build, how do you maintain quality, security, and architectural coherence? What does responsible AI-assisted development look like in practice, and how do CTOs and engineering leads set the right culture around it?
Panelists
Daniel Kamcevski Director of Product and Engineering at Mews, bringing extensive experience from fintech and SaaS leadership roles including VP of Engineering. He is known for building high-performing teams and bridging the gap between strong engineering culture and commercial outcomes. (moderator)
Mats Iremark CTO at Omda Response, with a career that spans Hedin IT, Volvo Cars, Collector Bank, and SKF — always at the intersection of cloud architecture and engineering leadership. A well-known voice in the Gothenburg tech community, he regularly draws crowds eager to talk AI and where the industry is heading.
Fredrik Hofflander Founder and CTO of eghed, an AI and advanced analytics consultancy, and co-founder of Delori — a digital delegation-of-rights platform used by logistics, healthcare, and government organisations. An international speaker and recognised AI thought leader, he helps organisations solve problems that conventional approaches can't crack.
Fredrik Hultkrantz Engineering Manager at Mews, where he works on the revenue optimization tribe following Mews's acquisition of Atomize. With a background spanning Ericsson, Oracle, and a decade in hospitality tech, he brings deep technical and architectural experience to building products that help hoteliers grow revenue.
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