How to List and Sell Your SaaS or AI Product on Microsoft Marketplace: An Executive Briefing
How to List and Sell Your SaaS or AI Product on Microsoft Marketplace: An Executive Briefing
Event summary
Learn how SaaS and AI companies can publish, position and sell their products through Microsoft Marketplace.
This executive briefing, hosted by Ashley Tarver from Microsoft in partnership with Open Future Forum, is designed for founders, revenue leaders, partnership executives and software companies exploring Microsoft Marketplace as a route to enterprise customers.
About the event
Microsoft Marketplace gives software companies a way to make their SaaS, AI and cloud products available to Microsoft customers through an established enterprise purchasing channel.
In this practical executive briefing, Ashley Tarver from Microsoft will explain what companies need to know before listing a product, how the Marketplace process works and how software vendors can prepare their commercial and technical strategy.
The session will cover the key steps involved in publishing a SaaS or AI product on Microsoft Marketplace, the teams that should be involved and how Marketplace can support enterprise sales, partnerships and customer procurement.
This is an executive-level session focused on the commercial opportunity, not a highly technical product demonstration.
What you will learn
How to list a SaaS or AI product on Microsoft Marketplace
Which products and companies are a strong fit
What to prepare before beginning the publishing process
How enterprise customers discover and purchase Marketplace products
How Marketplace can help simplify software procurement
How founders and revenue teams can incorporate Marketplace into their go-to-market strategy
Common mistakes companies make when preparing a listing
What executives should consider before investing time and resources in Marketplace
Who should attend
This briefing is designed for:
Founders and CEOs of SaaS and AI companies
Chief Revenue Officers and sales leaders
Vice Presidents of Partnerships and Business Development
Microsoft alliance and channel leaders
Cloud Marketplace and partner ecosystem teams
Chief Product Officers and product leaders
Companies looking to sell software to enterprise Microsoft customers
Featured speaker
Ashley Tarver
Microsoft
Ashley will share practical guidance for companies considering Microsoft Marketplace and answer questions from founders and executive leaders.
Hosted by
Microsoft, in partnership with Open Future Forum
Open Future Forum is a global executive community founded in Silicon Valley. Its network reaches tens of thousands of executives and investors worldwide. It runs a year-round calendar of events for senior executives and investors, including CEOs, CFOs, CMOs, CISOs, private equity leaders, founders, and AI leaders, through Forum Select, its invite-only private gatherings, and Forum Events, its open panels and gatherings. Beyond events, Open Future Forum convenes peer groups and executive boards and publishes original research built on first-party survey and qualitative data from its executive network.
Frequently asked questions
What is Microsoft Marketplace?
Microsoft Marketplace is a platform where customers can discover, evaluate and purchase SaaS, AI, cloud and professional-service solutions from Microsoft partners.
Who can list a product on Microsoft Marketplace?
SaaS companies, AI startups, cloud software vendors, cybersecurity companies, developers and qualified Microsoft partners may be able to publish eligible products and services.
Is this webinar for technical teams?
The briefing is primarily for executives, founders, partnership leaders, product leaders and revenue teams. Technical stakeholders involved in Marketplace publishing will also benefit.
Will the session explain how to sell through Microsoft Marketplace?
Yes. The session will examine both the listing process and the commercial considerations involved in using Marketplace as part of an enterprise go-to-market strategy.
Is the event online?
Yes. This is a live online executive briefing with an opportunity for audience questions.
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A practical executive briefing for SaaS and AI companies looking to list, sell and grow through Microsoft Marketplace. Hosted by Ashley Tarver from Microsoft in partnership with Open Future Forum.