Commerce Symposium: Merchant and the Machine

​AI is reshaping brand discovery, operations and customer experience — but most of what gets said about it is either hype or theory.

​Merchant and the Machine is an evening for senior e-commerce decision-makers at Italian fashion, beauty and luxury brands who want the version practitioners actually live: what's been tried, what worked, what didn't.

​What we'll talk about:

• ​What does AI change day-to-day, not on a slide? A senior e-commerce leader with years across major brands shares the challenges she's facing right now and her practical approach to AI — site experience included.

• ​Does AI look different from the founder's chair than from the e-commerce desk? A founder and their e-commerce director compare notes — expectations, opportunities and friction, seen from two vantage points inside the same company.

• ​What is AI actually doing inside e-commerce today, beyond the pitch? A round table of practitioners with different backgrounds trades concrete examples for takeaways you can use Monday morning.

​The evening:

• ​17:30 — Arrival & registration

• ​18:00–19:30 — Content session: interview, double interview and round table

• ​19:30–21:30 — Networking aperitivo

​This event is private and invitation-only.