The New Budget Math: Where AI Spend Is Actually Coming From

​AI is eating budget that used to go to tooling, and that's reshaping every renewal and new-purchase conversation presales touches. This panel goes beyond a single pitch angle to cover the full picture: how orgs are actually deciding between AI and tooling spend, what's getting cut versus protected, how vendors are adapting pricing and packaging in response, and what presales should expect as this shakes out. Members leave with a sharper read on where budget is really going and language to use in their own renewal and new-deal conversations.

​Key takeaways

• ​How buying committees are actually splitting budget between AI and existing tooling

• ​How vendors are adjusting pricing and packaging in response, and what that signals

• ​Language for the case when the budget genuinely isn't there, not just how to win the pitch

​Thank you to our partner at Reprise for helping make this event possible.