Cover Image for Human + AI: Redefining Presales Enablement for the Next Decade
Cover Image for Human + AI: Redefining Presales Enablement for the Next Decade
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Human + AI: Redefining Presales Enablement for the Next Decade

Hosted by PreSales Collective & Yolanda van den Berg
Zoom
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Past Event
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About Event

We’re delighted to host Julia Lustig, a presales leader with a decade of experience in the SaaS industry, most of it spent in Presales. Julia has seen firsthand how our craft has evolved alongside the rapid adoption of AI. Over her career, Julia has sold to a wide variety of industries, segments, and account tiers across both SEMEA and APAC. She speaks four languages, has lived in five countries, and brings a global, boundary-pushing perspective to everything she does.

In this session, Julia will explore how the role of the Solution Engineer is evolving; blending technical mastery with consultative storytelling, and now with AI as a true teammate.

Key takeaways include:

  • The 3 skills SE's need in an AI-first enablement world: orchestration, storytelling, and trust-building

  • How enablement and presales connect through the feedback loop

  • Why content is still king, and why strong foundations matter before scaling

👉Join us to learn how Human + AI will shape Presales enablement for the decade ahead.

114 Went