Q3 Media Minds Panel: Hype vs. Health – A Journalist’s Lens on Emerging Healthcare Trends at HLTH 2025
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HYPE VS. HEALTH - A JOURNALIST'S LENS ON EMERGING HEALTHCARE TRENDS AT HLTH 2025
Innovation in healthcare moves fast — from AI-powered health tech and next-generation medical devices to bold new bets in biopharma. But with so much noise, how do the people shaping the stories decide what’s worth covering, what’s credible, and what might just be hype?
This discussion gives the audience a rare lens into how leading health journalists separate signal from noise. Panelists will share how they decide which trends to elevate, which ones to scrutinize, and which ones to skip entirely — especially in the high-stakes, crowded environment of HLTH. The conversation will also highlight the biggest opportunities and challenges journalists are watching now across healthtech, medtech, and biopharma.
Featuring:
John Lynn, Editor and Founder, Healthcare IT Today / Host of Life Sciences Today
Arundhati Parmar, Editor-in-Chief, MedCity News
Lydia Ramsey Pflanzer, Deputy Editor, Endpoints News
Panel moderators:
Ellen Murphy, Executive Vice President, Head of Corporate Media Team, Syneos Health, and T2B Media Minds Roundtable Member
Betsy Yates, Senior Director, Media Relations and Corporate Communications, Complete Genomics, and T2B Media Minds Roundtable Member
MEET OUR GUEST SPEAKERS
John Lynn, Editor and Founder | Healthcare IT Today / Host of Life Sciences Today
John Lynn is the Founder and Chief Editor at Healthcare Scene which includes the Healthcare IT Today and Swaay.Health communities, publications, podcasts, and conferences. Healthcare IT Today is the leading healthcare IT community with over 18,000 published articles, 1000+ video and audio podcasts, and a community of 200,000 followers. Swaay.Health is the only place healthcare B2B marketers and hospital and health system marketers come together to improve patients’ lives. Healthcare Scene has carved a strong place in health IT media. John also advises health IT companies and can be found on Twitter/X as @techguy
Arundhati Parmar, Editor-in-Chief | MedCity News
Arundhati Parmar ([email protected]) is vice president and editor-in-chief of MedCity News. She is in charge of editorial content appearing on MedCityNews.com and the live programming at MedCity’s annual conferences. She is also the host of the MedCity Pivot Podcast and co-host of the monhtly YouTube show — Debunked, which adds a bit of personality and pizzazz to the analysis of healthcare news. Arundhati enjoys moderating conference panels as well reporting and writing on a variety of healthcare topics. She welcomes any tips from MedCity News readers.
Lydia Ramsey Pflanzer, Deputy Editor | Endpoints News
Lydia Ramsey Pflanzer is a deputy editor for Endpoints News, running the award-winning Health Tech newsletter. Through the Health Tech newsletter, she’s covering the forces shaping the next decade of healthcare, from tech giants, to massive healthcare companies, to startups and the investors backing them. From breaking news, analysis, exclusive stories and more, she's following what everyone in the industry is talking about. Before Endpoints, she spent 8 years as a healthcare editor and reporter for Business Insider. While there, she helped build the publication’s healthcare coverage, breaking news on drug-pricing debates, chronicling the fall of Theranos, covering the biggest industry-moving mega-mergers and analyzing the new ways people are going to the doctor. As an editor she’s worked on stories that get inside Big Tech’s ambitions to take on the healthcare industry, and investigated startups that grew fast, and what that meant for patients. She launched Business Insider’s annual 30 under 40 list and authored the Insider Healthcare newsletter from 2018 to 2021.