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​SEPTEMBER COMM CONVO: FEEDBACK, FEEDFORWARD, AND EVERYTHING IN BETWEEN

​Feedback is part of the job, but it's rarely one-size-fits-all. We biopharma communicators are constantly navigating feedback in every direction: giving input to cross-functional partners, coaching team members, and offering counsel to leadership or clients when the stakes are high. The key is knowing how to adjust our approach based on personality types, power dynamics, and communication preferences while maintaining our influence and protecting relationships. This month's Comm Convo will unpack what constructive feedback actually looks like in our world, when to push, when to pivot, and introduce progressive concepts like "feedforward" to make these conversations more strategic and impactful for everyone involved.

​WHY ATTEND

• ​Master the art of delivering tough or unpopular feedback in ways that protect relationships and maintains your strategic influence

• ​Devise proper framing techniques and timing strategies to avoid catching colleagues off-guard and maximize receptivity

• ​Navigate feedback dynamics from coaching direct reports to managing up with senior leadership and executives effectively

• ​Discover "feedforward" as a future-focused alternative that sparks change without dwelling on past mistakes

• ​Navigate common communication pitfalls and unconscious bias that can derail important conversations

​MEET OUR SPEAKERS

​DAMARYAN BENTON

​Damaryan Benton is a powerhouse in public relations and community building. As the founder of The PR Habitat, he has built a growing digital-first community that empowers Gen Z PR and communications professionals to reshape the industry. In 2025, he was named to PRWeek’s Pride in PR list as part of its first-ever Gen Z class. Damaryan’s transparency about his early career experiences has helped him foster a combined community of over 30,000 followers, cementing his place as one of the leading young voices advancing the future of PR.

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​LISA POPYK

​Lisa Popyk is a communications strategist with 25+ years’ experience in executive, external and internal communications, and directing global initiatives for both corporate and non-profit organizations. She is passionate about corporate brand building and the powerful impact that engaged employees can have on the bottom line.

​Lisa started her career as a reporter, working in the Middle East, former Soviet Union, and Paris and winning dozens of awards for her deadline writing and crime reporting. She went on to lead a successful political campaign in Cincinnati, worked for the region’s largest public relations firm, then helped open both the Newport Aquarium and National Underground Railroad Freedom Center, leading marketing, communications and corporate partnership building for both.

​She then joined the Procter & Gamble Company leading global employee communications, security and crisis communications, strategic planning, brand building and senior leadership counsel. She also has served as Vice President of Strategic Communications for JDRF in New York, the world’s leading funder of type 1 diabetes research and worked with four Nobel Laureates to develop the branding and messaging for the nonprofit Alliance for Decision Education. She most recently led narrative development and created the CSR program for Kyowa Kirin to grown employee engagement and retention.

​A former board member for the Walt Chyzowych Memorial Scholarship Foundation, Cincinnati Children’s Theater, STRIVE, and Cincinnati Visions for Teen Moms, Lisa now serves on the boards of Ronald McDonald House and the New Jersey Red Cross. Formerly of Cincinnati, she now lives in New Jersey with her husband, two sons and a dog. When not attending her son’s soccer games, she likes to kayak, hike, raft and bike.

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​KERRY ROBERT

​Kerry Robert is the Senior Vice President of People at Entrada Therapeutics, where she drives the company’s talent and organizational strategy to support its mission of developing transformative therapies for rare diseases. She has played a pivotal role in scaling Entrada from early discovery to commercial readiness, embedding values of belonging, contribution, and growth into the company’s culture. A passionate advocate for transparent and inclusive workplaces, Kerry speaks on leadership, pay equity, and building people-centered organizations in biotech and beyond.