Startup Cafe: Scaling CPG and Modern Wellness
☕️Startup Cafe: Scaling CPG and Modern Wellness
Dan Cox is the CEO and founder of MetCon and Wellthy, two CPG brands generating millions in revenue.
This will be a live podcast interview of the Aware with Seb podcast where Dan will break down what it really takes to build modern wellness brands in a crowded CPG landscape. Exploring the intersection of health, performance, and business, Dan shares lessons from scaling MetCon and Wellthy—from product formulation and consumer trust to retail expansion and community-driven growth. He also discusses how metabolism, recovery, and consistency shape both physical performance and brand success, and what it takes to scale wellness products that actually deliver results.
Agenda
8:45 - 9:30 am • Coffee and Socialize
9:30- 11:00 am • Talk and Presentation
March 11th, 2026
Dan Cox is the Founder and CEO of MetCon and Wellthy, performance-driven wellness brands focused on metabolism, recovery, and everyday health.
An entrepreneur with deep experience in CPG, retail, and e-commerce, Dan has helped scale multiple consumer brands from concept to national distribution.
He’s passionate about building products that actually work and brands that connect lifestyle, performance, and long-term health.
About: Sebastian Naum Leon
Sebastian is the host of Aware with Seb, a top 3% global podcast that delves into conscious leadership, business, and personal growth.
He is the CEO and founder of Go Global Agency, an end-to-end digital marketing company that helps purpose-driven brands massify reach, impact, and revenue.
As a speaker and President of Conscious Capitalism Los Angeles, Sebastian shares insights on integrating purpose and profit in modern business.
ABOUT The KINN
The KINN is a membership network, accelerator, and collaborative workspace for conscious entrepreneurs, based in Venice, CA. Running tailored inner development and business accelerator programs for startups, providing executive coaching, accountability, and access to a top-tier LA-based community of entrepreneurs, creatives, intrapreneurs, and investors. If you're interested in learning more about KINN Membership, please visit http://thekinn.co/apply
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