Startup Cafe: Purpose-Driven Entrepreneurship: A Conversation with Lisa Odenweller of Kroma
Host & KINN member Hollie Stenson spent the first chapter of her career in entertainment, building a body of work across film and television before turning her focus toward investing, philanthropy, and impact — a shift that included serving as Director of Impact at Participant Media, the studio behind socially driven films like Spotlight and An Inconvenient Truth.
Since then, she has backed founders and causes at the intersection of purpose and profit, drawing on a storyteller's instinct to spot the ventures — and the people — worth betting on.
A longtime advocate for conscious leadership, Hollie brings both a builder's curiosity and an investor's discipline to every conversation she hosts. In this StartUp Cafe, she turns that curiosity toward fellow entrepreneur Lisa Odenweller.
EXPECT:
An intimate, candid & unscripted conversation with audience Q&A
The inside story of how she raised $9M (during Covid) from some of the biggest celebrities, business leaders and influencers in the world, including 100 women
Critical success factors for every founder, and how to use “failure” as an asset
Hard-won lessons on reinvention, resilience, and building a category-defining wellness brand from scratch
What to know before you start a company & how to set up for success at the start
How to build a brand that people become obsessed with
Agenda
8:45 - 9:30 am • Coffee and Socialize
9:30- 10:30 am • Conversation in the Clubhouse, Brief Q&A
11:00 am • Space closes to public
September 16, 2026
About: Lisa Odenweller
Lisa is the Founder & CEO of Kroma Wellness, a cult followed, celebrity backed functional nutrition brand on a mission to make premium, science-backed nourishment simple for busy, high-performing lives.
She previously founded Beaming, one of Southern California's most influential wellness brands, scaling it into a multi-location business before a successful exit in 2018.
With over two decades in health and wellness, Lisa has been featured in Forbes, Vogue, Harper's Bazaar, and The New York Times, and is a passionate mentor to female founders navigating reinvention and purpose-driven leadership.
🔗 WEBSITE
About: Hollie Stenson
Prior to founding WOOMIR, Hollie was the Director of Educational and Community Outreach on the Students Stand With Malala team at Participant Media. SSWM is a collaboration of the Malala Fund and Participant Media. Before that, she was the Director of Change the Course, also at Participant Media, a national water conservation and restoration initiative that is a collaboration with National Geographic.
She co-founded The FILManthropy Society, an organization that creates awareness for social issues through the medium of film. As President / Executive Director of The FILManthropy Society and it’s primary initiative, The FILManthropy Festival, her direct involvement benefited several nonprofit organizations whose missions varied widely. She has produced TEDxVenice Beach in 2015, and was on the team for TEDxLA in 2016 as well.
Hollie has a BA in Broadcast Journalism from Texas Tech University and a Masters in Social Entrepreneurship & Change from Pepperdine University.
ABOUT The KINN
The KINN is a membership network, accelerator, and collaborative workspace for conscious entrepreneurs, based in Venice, CA. Running tailored inner development and business accelerator programs for startups, providing executive coaching, accountability, and access to a top-tier LA-based community of entrepreneurs, creatives, intrapreneurs, and investors. If you're interested in learning more about KINN Membership, please visit http://thekinn.co/apply
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