From Crisis Response to AI-Supported Crisis Prevention
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PARTNERED SEMINAR: FROM CRISIS RESPONSE TO AI-SUPPORTED CRISIS PREVENTION
Crisis prevention beats crisis management every time, but most PR teams are still operating reactively rather than strategically. The reality is that many crises follow predictable patterns, and the organizations that invest time in understanding their issue history and establishing baseline monitoring systems consistently stay ahead of potential problems rather than getting caught off guard.
As AI transforms how communicators detect, evaluate, and respond to emerging issues, teams must learn to blend machine insight with human intuition. This session explores practical frameworks for how to build an early warning system for reputation risk and shifting from firefighting mode to strategic prevention. We'll examine how to map your organization's historical crisis patterns, establish reputation baselines that flag emerging high-risk narrative shifts, and build monitoring approaches that connect past issues to current conversations. Join us to pick up new ideas on how to communicate your plans, evaluate risks, and build stronger branded messaging.
Fullintel is a T2B Pro Perks partner.
WHY ATTEND
Discover patterns in your organization's crisis history that reveal where future risks are most likely to emerge.
Establish reputation baselines that enable early detection of narrative shifts while they're still manageable.
Build monitoring frameworks that connect past issue patterns to current conversations and emerging threats before they escalate.
Translate early warning signals into practical prevention strategies your team can implement immediately.
MEET OUR SPEAKERS
ANGELA DWYER
Angela Dwyer is Head of Insights at Fullintel—a media intelligence company that specializes in news monitoring and analysis. She has worked in the field of media measurement for 15 years, helping brands improve business results through data-driven, actionable insights. From working at public relations agencies like Lippe Taylor to media research firms like PRIME Research, she has consulted with brands across several industries, but particularly in the healthcare and pharmaceutical industries. She has presented and published several original, award-winning research papers about news content that drives recall and engagement, as well as brand trust. Her “Trust in Pharma” research outlines how biopharma brands can build and maintain trust.
She contributes her knowledge garnered from the cross-section of academia and the profession on several committees and boards, including as the director of the International Public Relations Measurement Commission and as a member of the International Public Relations Research Conference Board. Her contribution to the field has been celebrated with several industry awards. She has been recognized with a PRNEWS People of the Year Award as a Data & Measurement Game Changer, a PRNEWS Top Women Award in the Industry Champions Category, and an AMEC Rising Star recognition as an innovator in communication measurement.
JAMES RUBEC
James Rubec is the Head of Product at Fullintel, where he leads the development of cutting-edge media monitoring and analysis tools tailored for PR and communications professionals. With a deep background in media intelligence, analytics, and AI-driven insights, James specializes in transforming vast amounts of media data into actionable intelligence for Fortune 500 companies, government organizations, and top-tier agencies. His expertise spans media measurement, sentiment analysis, and the strategic application of AI to enhance PR decision-making. Under his leadership, Fullintel has pioneered innovations in AI-powered media monitoring, crisis detection, and competitive benchmarking, ensuring clients stay ahead in an increasingly complex media landscape.