

Workshop | Enterprise B2B UX: How to Ship What You Actually Designed
βπ― For UX Designers | π§ Beginner-Intermediate | π Interactive session | π 90 min | π₯ 40 seats | π΅ $150 Standard / $100 Uxcel Pro
βLanding a B2B or enterprise role feels like a win, until you realise great design doesnβt automatically ship. Work gets lost in handoffs, watered down in reviews, or rebuilt by developers who never saw the full picture.
βIn this workshop, you'll work through three real B2B scenarios that expose the most common ways design goes off the rails, from the last-minute demo surprise to the stakeholder who pushes back on everything.
βYou'll learn concrete strategies to align your team early, go upstream from a bad request to the real need behind it, and communicate your decisions in ways that survive the meeting room. Each case builds directly on the last, so you leave with a connected playbook, not just a list of tips.
βLed by Maria Teresa Stella, Senior UX Designer with 8+ years of experience in B2B and enterprise UX. At Uxcel, she's the instructor behind the Mentorship Mastery course.
βYou'll leave with a practical template you can put to work immediately, plus a clear, case-tested framework for getting your design through kickoff to final delivery, intact and as intended.
βπ§ What You'll Learn
βHow to keep developers and PMs aligned throughout the process so your design ships the way you intended.
βHow to recognise when a stakeholder request is hiding a different need, and how to surface the real problem.
βHow to gather useful insights quickly when you have limited time or no formal research budget.
βHow to handle pushback confidently using UX patterns, competitive benchmarks, and business goals.
βHow to document and communicate design decisions in a way that holds up long after the meeting ends.
βπ Agenda
βWelcome & Why This Matters: Quick introductions and workshop goals; why good design alone doesn't guarantee your work will ship; the most common ways design gets lost in B2B contexts.
β(Case 1) The Demo Surprise: Why working in silos leads to last-minute shocks; how to bring developers and PMs on your side by involving them early; how to structure Figma files, internal wikis, and prototypes for a clean technical handoff.
β(Case 2) The Stakeholder Pushing for the Wrong Solution: How to spot when a request is masking a different need; how to gather insights with limited time or no research budget; going upstream from the wrong solution to the real problem.
β(Case 3) The Stakeholder Who Critiques Everything: How to prepare before, during, and after a presentation to reduce friction; how to present effectively to a non-design audience; how to respond to criticism using UX patterns, benchmarks, business goals, and tactical questions.
βKey Takeaways & Live Q&A: Walk away with your practical template to use on the job; open Q&A where you can bring your own specific challenges to the table.
ββοΈ Format
βInteractive session.
βYou'll participate in discussions and collaborative exercises. The instructor will guide the group through activities designed to apply the concepts in real scenarios.
βπ€ Who Should Attend
βExperience level: Beginner to Intermediate
βThis session is designed for junior and mid-level UX designers working in (or transitioning into) B2B or enterprise environments.
βπ Meet Your Instructor
βMaria Teresa Stella is a Senior UX Designer in the fintech sector with 8+ years of experience in B2B and enterprise UX. She holds a background in Psychology and a Master's in HumanβComputer Interaction, bringing a deeply human perspective to the messy realities of designing in complex organisations.
βA mentor and conference speaker, Maria Teresa is a passionate advocate for helping junior and aspiring designers build confidence and clarity in their craft.
βAt Uxcel, she's the instructor behind the Mentorship Mastery course, where she teaches designers how to accelerate their careers through effective mentorship and personal development practices.
βπ οΈ Tools
βZoom
βπ€ Brought To You By
βUxcel is a learning platform used by 500,000+ product professionals and 200+ organizations to build cross-functional skills across UX design, product management, and AI. Learn through short, gamified courses that fit into a working day, earn certifications, and build a portfolio with real-world project briefs. Ranked Top 50 Educational Product worldwide by G2 in 2024 and 2025.
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βπ Notes
βIncludes access to the full recording.
βTickets are non-refundable once the session has started.
βUse Uxcel registered email address when purchasing Uxcel Pro tickets.
βParticipants will receive a practical template after the session to use directly on the job.