Cover Image for Workshop | Enterprise B2B UX: How to Ship What You Actually Designed
Cover Image for Workshop | Enterprise B2B UX: How to Ship What You Actually Designed
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Workshop | Enterprise B2B UX: How to Ship What You Actually Designed

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β€‹πŸŽ― For UX Designers | 🧠 Beginner-Intermediate | πŸ” Interactive session | πŸ•’ 90 min | πŸ‘₯ 40 seats | πŸ’΅ $150 Standard / $100 Uxcel Pro


​Landing a B2B or enterprise role feels like a win, until you realise great design doesn’t automatically ship. Work gets lost in handoffs, watered down in reviews, or rebuilt by developers who never saw the full picture.

​In this workshop, you'll work through three real B2B scenarios that expose the most common ways design goes off the rails, from the last-minute demo surprise to the stakeholder who pushes back on everything.

​You'll learn concrete strategies to align your team early, go upstream from a bad request to the real need behind it, and communicate your decisions in ways that survive the meeting room. Each case builds directly on the last, so you leave with a connected playbook, not just a list of tips.

​Led by Maria Teresa Stella, Senior UX Designer with 8+ years of experience in B2B and enterprise UX. At Uxcel, she's the instructor behind the Mentorship Mastery course.

​You'll leave with a practical template you can put to work immediately, plus a clear, case-tested framework for getting your design through kickoff to final delivery, intact and as intended.


β€‹πŸ§  What You'll Learn

  • ​How to keep developers and PMs aligned throughout the process so your design ships the way you intended.

  • ​How to recognise when a stakeholder request is hiding a different need, and how to surface the real problem.

  • ​How to gather useful insights quickly when you have limited time or no formal research budget.

  • ​How to handle pushback confidently using UX patterns, competitive benchmarks, and business goals.

  • ​How to document and communicate design decisions in a way that holds up long after the meeting ends.


β€‹πŸ•˜ Agenda

  1. ​Welcome & Why This Matters: Quick introductions and workshop goals; why good design alone doesn't guarantee your work will ship; the most common ways design gets lost in B2B contexts.

  2. ​(Case 1) The Demo Surprise: Why working in silos leads to last-minute shocks; how to bring developers and PMs on your side by involving them early; how to structure Figma files, internal wikis, and prototypes for a clean technical handoff.

  3. ​(Case 2) The Stakeholder Pushing for the Wrong Solution: How to spot when a request is masking a different need; how to gather insights with limited time or no research budget; going upstream from the wrong solution to the real problem.

  4. ​(Case 3) The Stakeholder Who Critiques Everything: How to prepare before, during, and after a presentation to reduce friction; how to present effectively to a non-design audience; how to respond to criticism using UX patterns, benchmarks, business goals, and tactical questions.

  5. ​Key Takeaways & Live Q&A: Walk away with your practical template to use on the job; open Q&A where you can bring your own specific challenges to the table.


β€‹βš™οΈ Format

​Interactive session.

​You'll participate in discussions and collaborative exercises. The instructor will guide the group through activities designed to apply the concepts in real scenarios.


β€‹πŸ‘€ Who Should Attend

​Experience level: Beginner to Intermediate

​This session is designed for junior and mid-level UX designers working in (or transitioning into) B2B or enterprise environments.


β€‹πŸŽ“ Meet Your Instructor

​Maria Teresa Stella is a Senior UX Designer in the fintech sector with 8+ years of experience in B2B and enterprise UX. She holds a background in Psychology and a Master's in Human–Computer Interaction, bringing a deeply human perspective to the messy realities of designing in complex organisations.

​A mentor and conference speaker, Maria Teresa is a passionate advocate for helping junior and aspiring designers build confidence and clarity in their craft.

​At Uxcel, she's the instructor behind the Mentorship Mastery course, where she teaches designers how to accelerate their careers through effective mentorship and personal development practices.


β€‹πŸ› οΈ Tools

  • ​Zoom


β€‹πŸ€ Brought To You By

​Uxcel is a learning platform used by 500,000+ product professionals and 200+ organizations to build cross-functional skills across UX design, product management, and AI. Learn through short, gamified courses that fit into a working day, earn certifications, and build a portfolio with real-world project briefs. Ranked Top 50 Educational Product worldwide by G2 in 2024 and 2025.

​Interested in hosting an event with us? Apply here.

Join our Discord community of 7,000+ UX and product professionals and start connecting today.

​Catch up on past events and stay connected.


β€‹πŸ“Œ Notes

  • ​Includes access to the full recording.

  • ​Tickets are non-refundable once the session has started.

  • ​Use Uxcel registered email address when purchasing Uxcel Pro tickets.

  • ​Participants will receive a practical template after the session to use directly on the job.

Avatar for Uxcel Events
Presented by
Uxcel Events
Uxcel's UX and product community. Learn together, collaborate, and create meaningful connections with creatives worldwide.
1 Going