​🎯 For designers and researchers | 🧠 Intermediate | 🕒 90 minutes | 👥 30 seats | 💵 $88 Standard / $56 Uxcel Pro

​Stop guessing who your users are. Build personas you can actually design from.

​Personas are everywhere, and most of them are useless They’re generic. They’re assumption-heavy. And when AI enters the picture, those problems get worse, not better.

​In this hands-on workshop, you’ll learn how to use AI responsibly to synthesize research and build goal-oriented, evidence-based personas grounded in real data.

​Led by Elizabete Staerfeldt, UX & Service Designer with 10+ years of experience working inside complex systems (from Fortune 500s to AI-driven startups), this session focuses on thinking and decision-making, not shortcuts.

​Outcome: A repeatable, data-driven persona workflow, plus prompt patterns you can reuse in real UX work.

​🧠 What You’ll Learn

• ​How to use AI to synthesize research, not invent users

• ​How to build goal-oriented personas grounded in real data

• ​How to spot and reduce bias, assumptions, and hallucinations in AI outputs

• ​How to write prompts that generate actionable UX insights, not filler

​🕘 Agenda

• ​Why personas fail: How AI amplifies common persona mistakes - and how to avoid them.

• ​How AI interprets research inputs: Where hallucinations and bias come from, and how prompting shapes outcomes.

• ​Goal-oriented persona framework: A practical model focused on goals, behaviors, and constraints.

• ​Hands-on task: Work with realistic research data and analyze a shared set of messy interview excerpts for a grocery app.

• ​Bias & assumption check: Identify stereotypes, unsupported claims, and gaps in evidence.

• ​Hands-on task: Synthesize a persona with AI by using structured prompts to turn research into one evidence-based persona.

• ​Prompting patterns for responsible UX: Reusable prompts for research synthesis and bias mitigation.

• ​Share & reflect: Compare outputs and discuss how to apply this approach in real projects.

​⚙️ Format

​Hands-on workshop.

​You'll learn the framework and practice it through a set of exercises where you’ll analyze research inputs, write prompts, and generate personas using AI tools.

​👤 Who Should Attend

​Experience level: Intermediate

​This workshop is designed for UX and product designers and researchers who already work with research and want to integrate AI without compromising research quality.

​🎙️ Meet Your Instructor

​​Elizabete Staerfeldt is a UX & Service Designer with over a decade of experience helping global teams build products inside complex systems — from Fortune 500s to AI-driven startups.

​​She specializes in using AI throughout the UX workflow, from research and synthesis to prototyping and decision-making. A seasoned mentor, speaker, and hands-on facilitator, Elizabete helps designers apply AI in practical, real-world ways — with a sharp eye on what still requires human judgment.

​🛠️ Tools

• ​LLM (ChatGPT, Claude, Gemini, etc.)

• ​Figma

​​​🤝 Brought to You By

​​​​​​​​​​​Uxcel is an online platform where UX and product professionals upskill through interactive, gamified learning. Level up your UX, product and AI skills with expert-led courses at your own pace, earn certificates, and join a strong community of product professionals committed to lifelong learning.

​​​​​​​​​​​Interested in hosting an event with us? Apply here.

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​​​​📌 Notes

• ​​​​All workshops include access to a full recording.

• ​​​​Tickets are non-refundable once the session has started.

• ​Because this is a hands-on session, join on time so you can fully participate in the exercises.