Workshop | Hands-On with Claude Design: Build On-Brand Prototypes with AI
🎯 For UX designers, product designers, PMs & founders | 🧠 Beginner | 🛠️ Hands-on workshop | 🕒 90 minutes | 👥 40 seats | 💵 $150 Standard / $100 Uxcel Pro
Claude Design launched this week, and it's already changing how designers work. It reads a brand's design system and applies it automatically to prototypes, landing pages, decks, and marketing assets. No code. No terminal. No wrestling with components.
If you're still figuring out whether it can handle real brand work, this session is a chance to find out, hands-on, using materials already at hand.
You'll set up a working design system inside Claude Design using brand materials you already have, whether that's a style guide, a brand PDF, or even a screenshot of a website. The session covers building an interactive prototype that looks like an actual brand, and the prompting and refinement workflows that make Claude Design useful for production work. No prior experience with Claude Design required.
Led by Serg Lotz, founder of webentity.ai, a platform where AI agents build and run websites autonomously. Serg brings 16+ years in product and web development and works with Claude's tools daily in live production environments.
You'll leave with a working, on-brand interactive prototype, a reusable design system setup inside Claude Design, and a post-session toolkit ready for production use from day one.
🧠 What You'll Learn
How to set up and maintain a design system inside Claude Design so every project you build stays on-brand automatically.
How to go from a rough idea or brief to a working interactive prototype within a single session.
How to refine AI-generated output using inline comments, direct edits, and adjustment controls to get exactly what you need.
How to export your work and hand it off cleanly to developers or Claude Code for production use.
🕘 Agenda
Intro: what Claude Design is and why it matters for design teams
Design system setup using the brand materials you brought
Build an interactive prototype using your design system
Refine and iterate using inline comments, direct edits, and sliders
Export and handoff options: developers, Claude Code, and beyond
Live Q&A
⚙️ Format
Hands-on workshop.
You can actively work on building an on-brand interactive prototype and a reusable design system setup inside Claude Design as you follow along during the session or simply observe and apply it later.
👤 Who Should Attend
Experience level: Beginner
This session is for UX designers, product designers, product managers, and founders who want to start using AI tools for real design work. It's especially well-suited if you've heard about Claude Design but haven't had time to dig in, or if you tried it and weren't sure how to make it work for your actual brand. No prior experience with Claude Design needed.
🎓 Meet Your Instructor
Serg Lotz is the founder of webentity.ai, where AI agents build and run websites autonomously. With over 16 years in product and web development, he uses Claude's tools daily in live production. He won 1st place at the OpenClaw Showcase at Merantix AI Campus in Berlin, and previously led the OpenClaw for UX workshop with Uxcel.
🛠️ Tools
Claude Design (requires Claude Pro subscription; Max subscription recommended for full performance)
🤝 Brought To You By
Uxcel is a learning platform used by 500,000+ product professionals and 200+ organizations to build cross-functional skills across UX design, product management, and AI. Learn through short, gamified courses that fit into a working day, earn certifications, and build a portfolio with real-world project briefs. Ranked Top 50 Educational Product worldwide by G2 in 2024 and 2025.
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📌 Notes
Ticket includes access to the full recording and a reusable toolkit/framework after the session.
Tickets are non-refundable once the session has started.
Use Uxcel registered email address when purchasing Uxcel Pro tickets.
Claude Design requires a Claude Pro subscription. A Max subscription is recommended for the best experience during the workshop.
Come prepared with at least one brand material: a style guide, brand PDF, or a screenshot of your website.