Workshop | To AI or Not to AI: When Should Your Product Use It?
🎯 For PMs, product designers & product leaders | 🧠 Beginner | 🛠️ Hands-on workshop | 🕒 90 minutes | 👥 40 seats | 💵 $50 Standard / $27 Uxcel Pro
Everyone's adding AI to their product. But is it actually solving a real problem, or just adding complexity and cost? Knowing when AI adds value, and when it's just an expensive distraction, is one of the most consequential decisions product teams are facing right now. Most are making it without a clear framework.
In this session, you'll map AI's role in a real decision pipeline, explore the spectrum of AI autonomy, and work hands-on with the AI Value Assessment Canvas in Miro by applying it directly to your own product or feature idea.
Led by Moshe Mikanovsky, a product leader and coach with 35 years across engineering and product, and the instructor behind Uxcel's Business & Technical Fundamentals for PMs course.
You'll leave with a completed canvas for your own product idea and a reusable framework you can apply to every future AI bet.
🧠 What You'll Learn
Understand what AI really is and how it fundamentally differs from traditional software engineering.
Map how AI fits into a real decision pipeline (covering data, prediction, judgment, action, and outcome) for your own product or idea.
Use the AI Value Assessment Canvas to clarify value, risks, data needs, and open questions for an AI-powered feature or product.
Make an informed 'buy vs. build' decision for your concept's next steps, including an introduction to the token economy.
🕘 Agenda
Welcome and intro: Set the stage with context on why 'to AI or not to AI' is one of the most consequential product decisions teams are navigating today.
What is AI and types of AI learning: Break down what AI actually is, how different types of machine learning work, and how this differs fundamentally from traditional software engineering.
How much should we let AI decide: Explore the spectrum of AI autonomy, from assistive tools to fully automated decisions, and what each level means for your product design and user trust.
The AI Value Assessment Canvas with a use case example: Walk through the canvas step by step using a real product example, mapping value, risks, data requirements, and open questions.
Hands-on: AI Value Assessment Canvas: Apply the canvas to your own product or feature idea using the Miro template, guided in real time by Moshe.
Buy vs. build and the token economy: Understand the strategic and economic trade-offs of buying a ready-made AI solution versus building your own, with a primer on the token economy.
Wrap-up, key takeaways, and next steps: Consolidate your learning, review your canvas, and leave with a clear action plan and curated resources to keep moving forward.
⚙️ Format
Hands-on workshop.
You'll actively work on building your own AI Value Assessment Canvas for your product.
👤 Who Should Attend
Experience level: Beginner
If you're wrestling with whether to add AI to your product, or where exactly it fits, this workshop gives you a structured, visual way to work through the decision without getting lost in technical jargon. No coding or machine learning background required.
🎤 Meet Your Instructor
Moshe Mikanovsky is a product leader, coach, and teacher with 35 years of experience across engineering and product. He's built 23 digital products across 9 sectors, coached hundreds of startups, and taught at the Schulich School of Business at York University in Toronto.
He co-hosts the Product for Product podcast and runs Products for Good, a consultancy dedicated to helping founders avoid costly product mistakes through his Product Traction Accelerator community.
At Uxcel, Moshe is the instructor behind the Business & Technical Fundamentals for PMs course and the Product Vision & Strategy course — two programs designed to build the business acumen and strategic skills modern product managers need most, with first lessons free for everyone.
🛠️ Tools
Miro
🤝 Brought To You By
Uxcel is a learning platform used by 500,000+ product professionals and 200+ organizations to build cross-functional skills across UX design, product management, and AI. Learn through short, gamified courses that fit into a working day, earn certifications, and build a portfolio with real-world project briefs. Ranked Top 50 Educational Product worldwide by G2 in 2024 and 2025.
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📌 Notes
Includes access to the full recording.
Tickets are non-refundable once the session has started.
Use Uxcel registered email address when purchasing Uxcel Pro tickets.
All participants will receive a copy of the AI Value Assessment Canvas template and the accompanying toolkit/framework after the session.