🍷 Wine Wednesday - dVIN Reveal: Rituals of Love

​This Wine Wednesday, we’re introducing Rituals of Love, and the new model behind it.

​Rituals of Love is more than a Valentine’s format.

​It introduces a clear shift in how wine is bought: when the sale succeeds, participants share in the upside.

​Rituals of Love is a curated blind-box experience. You reveal one bottle from a collection of seven. You can keep the bottle you reveal, or sell it back instantly to try again. As demand grows, 15% of all activity is shared with buyers.

​Powered by NOMU, this model changes the relationship between buyer and product. Wine buying is no longer one-way. Participation continues after the reveal.

​Join Jana and Dave, together with Daniel de Lophem, founder of NOMU, for our weekly happy hour dedicated to the Rituals of Love and what shared upside unlocks for wine, collectors, and the broader ecosystem.

​You can expect:

​🍷 A walkthrough of Rituals of Love, from reveal to instant sell-back
💸 How shared upside works, and why buyers earn when the sale succeeds
🤝 A conversation with Daniel on building commerce where participation is rewarded
🎁 Why blind buying works when every bottle is exceptional
🥂 A relaxed conversation, a shared glass, and time for questions

​Grab a glass, bring your curiosity, and join us live

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