Healthcare GTM in the US: Winning Your First 10 Customers

​Breaking into the US healthcare market is one of the toughest GTM challenges for an early-stage startup. Between complex buying committees, regulatory considerations, and long sales cycles, getting your first few customers can feel like an uphill climb.

​Join Brijraj Bhuptani, Co-founder & CEO of SPRY, as he shares how they've navigated this journey and what early-stage founders should focus on when building for the US healthcare market.

​What he'll cover:

• ​Finding and validating the right customer segment

• ​Winning your first 10 US healthcare customers

• ​Navigating enterprise buying processes and multiple stakeholders

• ​Avoiding common GTM pitfalls in the early stages

• ​How AI-native startups can build credibility and stand out in the US healthcare ecosystem

​Practical insights, real examples, and actionable lessons from someone who's built and sold into one of the world's most complex healthcare markets.