Willpower Wellness House 2026
Willpower Presents: Wellness House 🎤⚡
Join us for our 3rd Annual Wellness House 2026. This year will be different and fully loaded. Tightly curated, killer speakers, wellness focused, lots of giveaways, live brand audits, intentional brand activations and a full comedy roast.
This one is going to be wild, and we are so excited to have you out!
Programming, Speakers and Activities HERE.
7:30 AM: RUN, ROX & RECOVERY
7:30AM: Community run, HYROX-style workout, and recovery session lead by Eric Hinman, HYROX, C4 Energy, LSKD
LSKD x Willpower T-Shirt Giveaway
Run to East Austin Athletic Club (1.5 miles) →HYROX workout (20 min) at East Austin Athletic Club→ Run back to Lefty’s Brick Bar (1.5 miles)
Start the day with an energizing run, exclusive giveaways, and great company
40 Kane Footwear shoes to the first 40 people
LSKD X Willpower T-shirts to the first 100 people
8:30 AM - 9:30 AM: Check-In, Breakfast & Wellness
SPURS Recovery Zone: SPURS Pinnie Giveway, Willpower x KANE Footwear Edition Giveaway
Wellness Lounge: HIGHERDOSE Redlight & PEMF & GEVITY Wellness Compression & Massages
9:30 AM - 4:30 PM: House Programming
9:30AM: Wellness House Kickoff
🗣️Bill Murphy, CEO, Willpower
9:45 AM: Founders Rebuilding the Future of Health
🗣️Scott Hickle (CEO & Co-founder) Throne
🗣️Pranitha Patil (Co-founder &CEO) Function Health
🗣️Cheryl Sew Hoy (Founder &CBO) Tiny Health
🗣️Sam O’Keefe (CoFounder, CEO) Flex
10:15 AM: The Power of Routine
🗣️John Sullivan (CMO) Whoop
🗣️Ingrid Milman Cordy (CMO) HigherDOSE
🗣️Jake Heyen (Managing Director), Wellworthy
10:45 AM: Founder Mode: Getting Scrappy
🗣️Bryan Guadagno (CEO & Co-Founder) It’s That Simple
🗣️Hyla Nayeri (Co-Founder) 437
🗣️Sam Nebel (Co-Founder & CCO) Goodwipes
🗣️Moderator: Brett Fox (Director of Marketing) Post Pilot
11:15 AM: Wellness at the Core of Community
🗣️Salar Shanini (Founder & CEO) Sweatpals
🗣️Nicholas Charlie (GM, Americas) Vivo Barefoot
🗣️Eric Hinman (Co-founder & Creator) Founders Only
🗣️Moderator: Bill Murphy (CEO & Founder) Willpower
12:00 PM: CPG Comedy Roast
🗣️Host: Noah Obstfeld
🗣️Steve Tidball (Founder) Vollebak
🗣️Jake DeCicco (Co-Founder) Super Coffee
🗣️Sam Harper (GTM) Kintsugi
🗣️Connor Michalek (Founder) Gevity
1:15 PM: Building Worlds Through Sports
🗣️Joe Cannon (SVP, Business Development) Hyperice
🗣️Brian Colbert (SVP, Global Partnerships) Spurs Sports & Entertainment
🗣️Evan Floersch (Co-Owner & CEO) Texas Ranchers
1:45 PM: The New Rules of Commerce: Brand, Community & AI
🗣️Bill Neff (Head of Marketing) Yeti
🗣️Krista Dalton (CMO & CDO) Tecovas
🗣️KumKum Pinto (VP, Product) Estée Lauder
🗣️Moderator: Gleb Vaguine (Staff Tech Lead, Office of the President) Shopify
2:30 PM: Closing Keynote
🗣️Greg Lavecchia (Co-Founder & CEO) Bloom Nutrition
3:30 PM: Wrap-Up Wellness Hour
Brand Activations & Experiences
Live Brand Audit (11:00 AM)
Hosted by Sweat Equity podcast founders Alex Garcia and Brian Blum
Real-time analysis of brand content, storytelling, and growth strategy
Street Tank Interviews
Rapid-fire founder interviews throughout the venue
Hosted by Michael Marra and Michele Altomare
Brand Activations
🍣Private Sushi Bar hosted by It’s That Simple
👟Vivo Barefoot 3D Foot Scan Station attendees get scanned and walk away with a pair
🍦🥤Bloom Nutrition x Lick Honest Ice Creams collaboration
🍧Popsicle cart by GoodPop circulating throughout the event
🥗🥂Open bar, lunch & bites from Lefty’s Brick Bar throughout the day
💉iVitamin providing IV drips + free B12 shots throughout the day
🚽Throne Science tagline challenge best submission wins a prize
Who is this event for?
Founders, Leaders & Executives of brands doing over $10M+ Revenue in:
- Wellness, Health, Hardware/Wearables
- CPG, Consumer Products
- Retail, Fashion/Apparel
- Consumer Tech
Speaker Lineup:
Pricing breakdown
Brand Admission $300 [Brands]
The full value of the Wellness House experience reflecting premium programming curated access and immersive activations. For consumer brands only.
General Admission $1000 [Service Provider, Non-Brands]
The full value of the Wellness House experience reflecting premium programming curated access and immersive activations.
Our event is highly curated and on an approval basis, please wait for a final email confirming your attendance.
What your ticket includes 🎟
Your Wellness House ticket delivers a full spectrum experience across movement, insight, recovery, and connection:
💪 Morning wellness workout featuring LSKD to kick off the day. Limited-edition LSKD x Willpower tees for the first 50 attendees.
🧊 Recovery Zone featuring the San Antonio Spurs x KANE Footwear x Willpower — debuting an event-exclusive custom collaboration shoe. Limited edition giveaway for the first 50 attendees!
🧠 Future of Wellness, Performance, and CPG panels with founders and leaders in the industry
🔥 Pitch Roast Live w/ Noah Obstfeld. Favorite founders. Zero mercy.
⌚ Wellness Tech demos & Vendor Village product discovery
💧 Free B12 Shots & Discounted IV Drips by IVITAMIN
🥗 Functional food and beverages throughout the day, plus take-home goodies
Some of the Goodies:
- San Antonio Spurs x Wellness House Pinnys
- Davids Protein Bars
- Eli Health Cortisol Tests
- Bloom Supplements
- Supergut Fiber Bars
- Better Sour Gummies
- Promix Supps
- Timeline Supps
- Cob Popcorn
- Key Ketone Energy
- KetoneIQ Shots
- Wilde Protein Chips
- Onnit Supps
- Waterboy Electrolytes
- Huckberry Hats
- Nightcap Drink Covers
- Goodwipes
Brands Of The House
Thank You to Our Sponsors
We’re proud to partner with companies that embody innovation, performance, and community, the same values driving Willpower.
Klaviyo
Klaviyo is a marketing automation platform designed for e-commerce and direct-to-consumer brands. It enables businesses to deliver personalized email and SMS campaigns using real-time customer data and segmentation, helping brands boost engagement, increase retention, and drive revenue through data-driven marketing.
Shopify is the commerce platform powering many of today’s fastest-growing consumer brands, helping founders launch, scale, and manage their businesses across online, retail, and experiential channels.
PostPilot is the leading direct mail platform for modern ecommerce brands, helping health, wellness, and lifestyle companies turn customer data into high-impact, offline experiences that drive retention, reorders, and lifetime value.
Built for the modern marketing era, Hotspex Media serves as a strategic operating partner to brands seeking measurable growth and durable competitive advantage. The company operates across the full digital ecosystem—combining data onboarding, advanced analytics, and precision media execution—while remaining grounded in real human signals, emotion, and contextual relevance.
TestParty AI is a digital accessibility platform that helps companies make their websites and apps usable for people with disabilities — and compliant with laws like ADA and WCAG. It uses AI to scan sites for accessibility issues, prioritize them, and then generate or guide actual code fixes so teams can resolve problems faster and avoid legal risk.
Route
Route is a post-purchase platform for e-commerce brands that combines package tracking, shipping protection, and returns support into one experience. It helps customers track and protect their orders while giving brands tools to reduce support issues, improve retention, and strengthen the overall customer experience after checkout.
Flex
Flex is the definitive payment platform that enables health and wellness brands to accept HSA and FSA payments directly at checkout. By simplifying compliance and instant eligibility, Flex helps wellness brands unlock the $150B+ HSA/FSA market, driving significant increases in conversion and order value.
Kintsugi
Kintsugi is an AI-powered tax automation platform built for rapidly scaling e-commerce and wellness brands. From real-time nexus tracking to automated filing and remittance, Kintsugi handles the full lifecycle of sales tax compliance across 100+ countries, allowing founders to focus on growth instead of tax prep.
Brand Community Partners
Vivobarefoot is a B Corp-certified, purpose-driven minimalist footwear brand on a mission to reconnect people to nature — starting with their feet. Designed to restore natural movement, strengthen foot health, and deepen sensory connection to the ground, Vivobarefoot creates footwear that frees the feet to move as nature intended.
Throne is a health tech and wellness company focused on digestive health, best known for its smart toilet device that provides real-time gut health insights to help people better understand and improve their overall health and performance.
C4 Energy is a performance-focused energy drink line from Cellucor/Nutrabolt designed to support energy, endurance, and mental focus. Originally launched as an extension of the brand’s pre-workout supplements, it combines caffeine and performance ingredients like beta-alanine to fuel workouts and everyday activity, with multiple formats ranging from standard performance drinks to higher-caffeine “Ultimate” options.
Bloom Nutrition
Bloom Nutrition is a wellness brand focused on supplements and functional products designed to support gut health, energy, and daily routines. Known for products like Greens & Superfoods and energy drinks, Bloom blends science-backed ingredients with strong community-driven branding to make wellness more approachable for everyday consumers.
Aion
Aion Gear is a performance fitness brand best known for its weighted vests, designed to enhance strength, endurance, and everyday movement. Using compression-based “dynamic resistance” to distribute weight comfortably across the body, its gear is built to intensify workouts while remaining functional for daily training and performance.
Loftie
The award-winning sleep tech designed to help you break up with your smartphone. From gentle two-phase alarms to immersive sound baths and breathwork, Loftie is the definitive nightstand essential for better rest and a phone-free morning.
Services Partners
J.P. Morgan
J.P. Morgan is a global financial services firm offering a wide range of banking, investment, and risk-management solutions for individuals, corporations, governments, and institutions. Its services include commercial and investment banking, asset management, wealth management, and treasury services — helping clients grow, invest, manage risk, and navigate complex financial needs around the world.
Koley Jessen
Koley Jessen is a leading national law firm providing strategic counsel to founders, investors, and brands in the wellness and CPG sectors. Specializing in M&A, private equity, and venture capital, Koley Jessen acts as a powerhouse partner for scaling businesses, navigating complex transactions and regulatory environments with a focus on long-term growth and founder-driven success.
Missed Last Year? Check out Wellness House 2025
[March 8] Willpower Wellness House 2025
More of What We Do — Watch Below
[November 10] Catalyst Series: Capitalizing on the Future of Wellness
About Willpower
Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.