Catalyst Series: Winning Cultural Tentpoles - F1 Edition
Willpower Brands Presents:
Catalyst Series | Winning Cultural Tentpoles
We’re kicking off the Willpower World of Sports & Human Performance with our staple Catalyst Series, this time exploring how brands win cultural tentpoles.
Austin is a city rooted in community and known for global moments like F1 and SXSW. These tentpoles draw the world’s attention, but the real question is:
How do brands not just show up, but create movements of their own?
This Catalyst Series will bring together the leaders and builders shaping what it means to own the moment. From wellness and performance to consumer brands and culture. Expect ideas that spark, connections that matter, and an atmosphere built for real discovery.
📍 The Malin, East Austin
🗓️ Tuesday, October 14 | 6:00–9:00 PM
Featured Speakers
Greg Reintjes | Senior Vice President of Marketing, LALO Tequila
Courtney McHugh | Vice President of Marketing, Kendra Scott
Kyle Turadek | Senior Director of Growth & Ecommerce, Caraway Home
You can expect
• Brand Experiences & Activations: Take home goods from some of our (and soon to be your) favorite brands. This time with our limited edition F1 week tote bags
• Consumer Brand Community: Connect with fellow brand builders making bold moves in Austin and beyond.
• Wellness Mocktails & Cocktails: Curated drink menu featuring functional beverages and elevated mocktails powered by Texas favorites.
• Featured Speakers: Real talk from leaders shaping the consumer space.
• Giveaways & Collab Opportunities: Win full-sized products and exclusive promos, take home PR-worthy goods, and explore potential partnerships with fellow attendees.
Thank You to Our Sponsors
We’re proud to partner with companies that embody innovation, performance, and community, the same values driving Willpower.
Klaviyo
The growth platform built for smarter customer relationships. Klaviyo helps brands turn data into personalized experiences that drive real connection and results.
Tie
Where community meets collaboration. Tie redefines digital networking with dynamic, authentic ways for professionals and teams to connect beyond the traditional LinkedIn model.
Domaine
A creative studio and Shopify Plus design practice helping category-defining brands craft digital experiences that convert and inspire.
J.P. Morgan
A global leader in financial services, J.P. Morgan partners with businesses and entrepreneurs to help them scale, innovate, and unlock long-term growth.
Missed Our Recent Events? Check Them Out Here:
[August 19] Willpower Catalyst Series: Partnerships for Growth w/ Austin FC, Soul Cycle, Howler Bros
[July 29] Catalyst Series NYC: Cutting Through Noise w/ Whoop, Othership, Slate Milk
[April 16] Willpower Catalyst Series: Innovation Playbook w/ Super Coffee, Kin Euphorics and GoodPop
About Willpower
Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.