How SMEs Can Be Found, Trusted and Chosen in AI Search

​A practical session on how smaller businesses get found, trusted and chosen in AI search, without enterprise-level budgets.

​Search has moved beyond Google's blue links. Customers now ask ChatGPT, Perplexity and Google's AI Overviews for recommendations before they visit a single website. This session covers what that means for SMEs, and what to actually do about it.

​What you'll learn:

​→ What to prioritise first, and what to stop wasting time on
 → What actually drives AI citations and visibility, beyond traditional Google rankings
 → How AI search is changing the way customers find and choose smaller businesses
 → Where content, reviews and brand signals matter most when budgets are tight
 → How to read your own AI visibility data, using real examples from SOZO and Writesonic case studies

​Who it's for:

​SME owners, marketers, ecommerce teams and SEO practitioners who want to show up across Google, AI Overviews, ChatGPT and other AI platforms.

​If you know AI search matters but aren't sure where to start with a small team, this event is a great place to start.

Speakers:

​

​Christian Goodrich, Head of SEO & AI Search, SOZO

​Christian leads SEO and AI Search at SOZO, a B Corp digital agency, helping ecommerce and B2B brands get found across Google, AI Overviews, ChatGPT and the platforms customers now use to decide. He treats SEO, paid search and AI visibility as one connected growth system, not separate channels, and works from a simple principle: showing up in AI search is earned through strong foundations, content and brand authority, not hacks or shortcuts. A regular speaker at brightonSEO, MeasureFest and HeroConf, he uses Writesonic data to show businesses exactly where they appear in AI answers, where they don't, and how they're being described when they do.

​Samanyou Garg, Founder & CEO, Writesonic

​Built one of the first generative AI products in 2021, before ChatGPT existed. Today, Writesonic (YC S21) is trusted by Amazon, Unilever, NP Digital, and 10,000+ marketing teams to win citations across ChatGPT, Gemini, and every other LLM that matters. The person whose data desk sees what's actually getting cited across 2 billion+ AI conversations.

​Format:

​60 minutes. Conversational session with real examples from the SOZO × Writesonic case study, plus audience Q&A.

​Date: Wednesday, July 8, 2026 - 5:00 PM BST / 9:30 PM IST

​Save your seat!