​From AI Tools to Agents: What Works, What Doesn’t, and What’s Worth Building

​📅 November 10, 2026 | 💻 Virtual Event

​Intro Marketing is excited to welcome Hila Lauterbach and Renat Gersch, Co-Founders of 10XGTM, for a practical workshop on what AI can (and can't) actually do for your next product launch.

​About the Workshop

​AI is changing how teams bring products to market. But with new tools and capabilities emerging almost every week, it’s getting harder to know what to adopt, what to build, and where to invest your time.

​In this session, Hila and Renat will share practical lessons from using AI across product positioning, GTM strategy, and launch execution, including how they reduced their AI GTM stack from 10+ tools to just two, at a fraction of the cost.

​They’ll walk us through five levels of AI adoption, from simple tools and workflows to custom agents and agentic systems, with real examples of what works, what gets complicated, and what still requires human judgment.

​Whether you’re a marketing leader, a founder, or a product manager, you’ll leave with a clearer understanding of where AI can make a meaningful difference in your next launch, and how to decide what’s actually worth trying.

​Meet Hila & Renat

​Hila Lauterbach and Renat Gersch are the Co-Founders of 10XGTM, a go-to-market task force helping founders turn their vision into market demand and predictable pipeline.

​Together, they bring experience building and executing GTM strategies across companies ranging from early-stage startups to businesses scaling from $20M to $400M+ in ARR.

​Agenda

• ​30 min | Workshop: From AI Tools to Agents — What Works, What Doesn't, and What's Worth Building

• ​15 min | Live Q&A: Bring your questions for Hila and Renat

• ​Optional | Community Networking: Connect with fellow marketers, founders, and GTM professionals

​About INTRO Marketing

​INTRO Marketing is the marketing professionals group within INTRO, a community of 3,000+ Israeli tech professionals across the San Francisco Bay Area.

​Our group brings together marketing leaders and professionals from startups and established tech companies to share knowledge, exchange ideas, build meaningful connections, and learn from one another through practical workshops, events, and conversations.

​As part of INTRO's pay-it-forward community, we're all about helping each other grow, both personally and professionally.