AI Marketing: The Work Machines Can't Do
Every marketing team is being told to automate. Fewer are being told what not to.
Dariya S. has spent 15 years scaling tech ventures across Silicon Valley, Google and emerging markets. She joins us at Scale 7 to make the harder case: the work that still needs a human, and what happens to marketers who figure out the difference first.
The format is an open workshop tackling three key questions.
From marketer to engineer
What should you hand to a machine, and what breaks when you do?
Security and hygiene
What is your team putting into AI tools, and what does it cost you?
Staying relevant
How do you build skills that agentic AI will not absorb in a year?
Each question gets 20 minutes: 10 to frame it, 10 for the room. Bring the problem you are actually stuck on.
Who this is for
Marketers and marketing teams. You are already using these tools. Leave with a clear line between the work to automate and the work to defend.
Founders. You are deciding how much marketing to build in-house versus hand to software. This session gives you the questions to ask before you commit.
HR and people leads. AI is changing what a marketing hire needs to be good at. Come and find out what to screen for and what to train.
CEOs and CTOs. Marketing is usually where AI enters a company first, and where the data hygiene problems start. Worth seeing it early.
Format
3:00pm Presentation and discussion
4:00pm Networking
Seats are limited. Register to confirm your place.