Mental Endurance in Ultra Running & Leadership with Julie Kheyfets
Join us for an exclusive Fireside Chat with Julie Kheyfets, the CEO of Block Renovation, ultramarathon runner, and all-around force of nature. Julie thrives at the intersection of endurance and entrepreneurship, whether she’s leading a fast-growing renovation startup in New York City or running 246 kilometers across Greece in the legendary Spartathlon. Her story is one of grit, recovery, and finding strength in the seemingly impossible.
Quick Overview:
🎤 Exclusive chat with Julie Kheyfets — CEO of Block Renovation & ultramarathoner
🏃♀️ Exploring the mental side of running 100+ mile races
💡 Parallels between endurance sports and startup leadership
🧠 Lessons on resilience, recovery, and mindset
🗓 Unique networking opportunity with Adventure Society members
🍻 Drinks & appetizers will be served
🚙 Get a glimpse of the Rivian lineup and register for a test drive
About the Event:
Our October Fireside Chat features Julie Kheyfets, a fearless leader who embodies what it means to push limits — in sport and in business. As the CEO of Block Renovation, she’s scaling an AI-first platform transforming the $500B home renovation market. As an ultra-runner, she’s completed races few dare attempt — including the 246km Spartathlon in Greece.
This conversation dives into the mental side of endurance: what it takes to keep moving when your body wants to quit, how the lessons from the trail translate to leading high-performance teams, and why curiosity, optimism, and user-obsession are key to both finishing ultras and building lasting companies.
We’ll explore:
The psychological strategies behind completing extreme endurance events
How long-distance running shapes decision-making under pressure
The connection between recovery, leadership, and sustainability
What drives someone to choose “hard” again and again
The Fireside Chat series is the Adventure Society’s monthly gathering designed to bring members & guests together in a relaxed, inspiring environment. Hosted inside Rivian's beautiful Meatpacking showroom, it’s an evening of storytelling, shared energy, and new connections with others who thrive at the edge of adventure and ambition.
Special thanks to Rivian New York for hosting us in their beautiful showroom. 🙌🏻