​Welcome to the latest Fresh Business Webinar

​Decode Your Digital Strategy: Spend Less and Sell More

​Is your digital marketing actually growing your practice, or is it just eating your budget?

Join industry experts Sam Leese and Emma Tod for a no-fluff, deep-dive webinar designed to stop the cash-burn and scale your revenue.

​We’re stripping away the industry jargon and technical complexity to give you a clear, actionable roadmap to digital success.

✨ What You’ll Master:

• ​Website Performance: Why patients leave your site and how to fix your conversion leaks (includes a free audit checklist).

• ​Booking Systems: Transforming your booking process from a friction point into a revenue engine.

• ​Social Revenue: The difference between "vanity metrics" and actual patient acquisition.

• ​Google Visibility: Demystifying SEO and Google Business Profiles so local patients can actually find you.

• ​Data-Driven Decisions: How to use the data you already have to identify exactly what is making you money—and what’s costing you.
  
  "I've spoken to dozens of agencies, and I've never been more excited about a business partner — come and see what the guys have to say"
  
  Megan Reid, Fresh Clinics

​💡Learn from Industry Leaders
Join two leading marketing and digital entrepreneurs in the aesthetics field as they share insights on how to minimise digital spending while boosting sales.You’ll walk away equipped with knowledge, step-by-step guides, cheat sheets, and essential questions to ensure your digital systems are working efficiently for you.

​💡Navigating Your Digital Ecosystem
We will help you understand your digital ecosystem and clarify what you are likely paying for. More importantly, we will cover how it should function and what to do if it isn’t performing as expected.

​We’ll break down the acronyms and technical language, providing handy cheat sheets to help you identify what truly delivers results. This way, you can focus on what works and eliminate unnecessary expenses on flashy services that don’t yield sufficient returns.

​Speaker: Sam Leese and Emma Tod

​Over 20 years of experience in marketing and digital strategy with global companies such as Allergan, Evolus, and Teoxane. Specialised in analysing patient motivations and their treatment journeys. Significant experience in spearheading global-to-local marketing initiatives. A digital enthusiast and recognised expert in the field.

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​Multi-award-winning international sales and marketing leader in Medical Aesthetics, with experience at prestigious firms such as Evolus, Allergan, and AlumierMD.

• ​In-depth understanding of sales conversion models and patient behaviour

• ​15 years of experience in the Medical Aesthetics field globally, possessing unparalleled knowledge of regulations and compliance

• ​Expert in launching and revitalising brands and products