Cover Image for Avoid the January Slump. The Q1 Store Optimization Playbook
Cover Image for Avoid the January Slump. The Q1 Store Optimization Playbook
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Avoid the January Slump. The Q1 Store Optimization Playbook

Hosted by Blue Stout
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FREE LIVE TRAINING

Avoid the January Slump. The Q1 Store Optimization Playbook:

5 store optimizations that maintain momentum through January and set you up for a record-breaking Q1—validated by data from 200+ brands doing $10M to $100M+

January doesn't have to be brutal.

While most ecommerce brands brace for the post-holiday crash—watching traffic and revenue plummet after their big December—elite operators are doing something different.

They're making strategic optimizations to their stores that keep conversions strong, even when consumer spending pulls back.

The result? They avoid the January slump entirely and enter Q1 with momentum instead of panic.

Over the last 10 years, we've run over 5,000 A/B tests for 200+ ecommerce brands. And we've identified exactly which store changes help brands maintain performance when the holiday rush ends.

Join us for this live training where we'll reveal the proven optimizations that separate brands who survive Q1 from brands who thrive in Q1—backed by real test data from stores doing $10M to $100M+.

In this live training, you'll discover:

  • The 5 highest-impact Q1 store optimizations ranked by test results—so you know exactly where to focus your effort

  • How to pivot your storefront from "holiday mode" to "New Year momentum" without killing your conversion rate (most brands get this transition completely wrong)

  • The counter-intuitive homepage change that helped a leading apparel brand maintain 47% higher January conversions year-over-year

  • Vertical-specific tactics that work when traffic patterns shift—what works for beauty vs. apparel vs. home goods in Q1

  • The personalization strategy elite brands use to re-engage holiday browsers and convert them into Q1 buyers

  • Live Q&A where we'll review your specific store and answer your toughest Q1 planning questions

If you show up LIVE, we'll look at your store and show you exactly which optimizations will help you avoid the January slump and set up a strong Q1.

The brands that win Q1 are the ones that optimize now—before January hits.

Can't make it live? Register anyway and we'll send you the recording.


Event Details:

​📅 Date: Thursday, December 11, 2025

​⏰ Time: 10:00 AM PT / 1:00 PM ET

​📍 Location: Zoom

​Can’t make it live? Register anyway and we’ll send you the recording.

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