Decoding Sales - Idea Lab 💡

​Antler's Idea Lab is a intimate, "closed-room" working session to go beyond theory focused on supporting founders on their most pressing issues.

​The next session will cover the topics around Sales. Most founders master the "product-built" phase, but the transition to "market-ready" is where the real challenge begins. If you are navigating the gap between having a product and finding a repeatable sales engine, this session is designed for you.

​We have invited a rockstar in sales: Thomas Njeru, Co-founder and CEO of Pula who will decode:

• ​How to land your first paying customer

• ​Move from founder led sales to a scalable sales system

• ​How to sell before hiring a sales team.

​Thomas is running a sales network across 22 countries with over 100 insurance and 70 distribution partners. He will share the "unfiltered" story of how Pula cracked the sales code, from navigating complex B2B2G partnerships to building a distribution network that actually works on the ground.

​​Format

• ​​Closed, curated session

• ​​Limited seats to keep discussions practical and honest

• ​​Off-record by design

​​Apply to join and learn how to navigate the gap between having a product and building a repeatable sales engine.