Scaling a Service Business with Playbooks

​What I discovered, scaling to multi-7-figure ARR, and the playbooks you can use today.

​Most service businesses don’t scale; they break.
Founders get stuck in delivery, margins disappear, and growth feels like a never-ending grind.

​This workshop is everything I’ve discovered on my journey of building Optimite, bootstrapped from $0 to a multi–7–figure ARR business, serving 170+ brands worldwide with a team of 50+.

​I’ll share the failures, breakthroughs, playbooks, and culture shifts that turned burnout into systems:

​What you’ll learn:

• ​How to productize services and escape the delivery mess

• ​The operations playbook that powers global delivery from a local time zone

• ​Why culture should run like a sports team → team > individual, leaders carry the mantle

• ​How to turn failures into playbooks, every mistake becomes data

• ​The financial discipline that keeps scaling sustainable

​This isn’t a keynote. I’m not a professional speaker. I’m a builder.
You’ll leave with frameworks, not fluff, and this is only the beginning of the value I plan to share.

​Who Should Attend

​This session is for:

• ​Founders & entrepreneurs who want to scale service businesses beyond solo hustle

• ​Agency owners & operators stuck in delivery mess and looking for systems

• ​Team leaders aiming to build culture and leadership pipelines

• ​Consultants & freelancers curious about productizing services and scaling sustainably

• ​Anyone who wants to learn how failures, discipline, and playbooks drive growth

​Join me for this session and take home playbooks you can apply to scale smarter, not harder.