QSIC Retail Media Meetup
QSIC is thrilled to join the Chicago Retail Media party!
Join QSIC at Ummo Upstairs (Loft 22) for an evening of drinks, bites, and the kind of retail media banter you can’t get on a Zoom call.
We’ll explore why the era of 'easy growth' for Commerce Media Networks is over. In a market where inventory alone no longer wins budgets, the future belongs to networks that deliver true omnichannel integration and trusted measurement.
🎙️ The Fireside Chat
Why In-Store Measurement is the Biggest Opportunity in Retail Media
QSIC’s Paula Hunsche sits down with Alexis Bauer (Mars United Commerce) to unpack the urgent findings from McKinsey’s latest retail media report. We’re diving into why in-store measurement is currently the industry’s single biggest "glaring failure"—and how to turn it into your greatest advantage.
What we’ll cover:
The In-Store "Canyon": Why 8 in 10 advertisers struggle to integrate in-store results despite a massive 12-point jump in adoption.
Fixing Broken Measurement: Only 3% of advertisers trust their incrementality data. We’ll discuss the shift to verified, transaction-level measurement.
The Full-Stack Future: Why first-party loyalty data and embedded AI are no longer "roadmap items"—they are the baseline for 2026.
🗓️ Agenda
4:30 PM: Arrivals, Drinks & Networking
5:00 PM: Fireside Chat: The In-Store Opportunity
5:30 PM: Interactive Q&A & Continued Mixer
6:30 PM: Event Wrap