Made to Sell: Creating Websites that Convert.
This is part of the Female Founders Rise Summer School for Founders. Check out our other summer sessions here.
Most founders treat their website like a brochure - something you build once, make look nice, and point people at. Then they wonder why traffic arrives and nothing happens. A website that just describes your business isn't neutral. Every visitor who lands, skims and leaves is a sale, a lead or a subscriber quietly lost.
The founders whose websites actually convert aren't the ones with the biggest budgets or the flashiest design. They're the ones who understand how positioning, user experience and strategy work together - who know what a visitor needs to see, feel and understand before they buy, and who've built every page around that journey rather than around what the business wants to say about itself.
In this Summer School masterclass, Ari Krzyzek - CEO & Head of Strategy at Chykalophia, a WBENC-certified web conversion agency that has helped 300+ brands turn their websites into growth engines, and co-author of the bestselling book Made to Sell - will show you how to create a website that converts. Ari has been featured in Forbes, sits on the DePaul Coleman Center board, and champions women founders through speaking, mentorship and community.
This session is particularly geared towards founders whose websites get visitors but not customers, though the principles apply to anyone building or refreshing their online presence.
You'll leave with:
How to design a user experience your customers will love - and that guides them to act
How to position your brand online so the right people instantly understand why you're for them
Practical conversion strategies and tactics you can apply to your website straight away
Speaker:
Ari Krzyzek, CEO & Head of Strategy, Chykalophia
The Female Founders Rise Summer School for Founders is here to kickstart your business growth with 30 trusted experts in the ecosystem. Our mission this summer is to upskill 1,000 female and non-binary founders on all things entrepreneurship.
Whether you're a founder, student, or simply curious to learn more, this is open to everyone (and it's free). And no need to be a member of FFR, but you can join free here.