The CMO's New Marketing Playbook: Decisions in the Age of AI with Kate O'Keeffe and Tom Goodwin
A private breakfast for senior marketing leaders
Overview
AI is compressing timelines, shifting where value is created, and redefining what good marketing leadership requires.
This is a closed-room, open conversation for CMOs working through where to deploy AI, where it actually moves the needle, and what the next wave demands of their judgment.
What We’ll Cover
• Where AI is creating measurable advantage and where it isn’t
• Speed, quality, control, and brand integrity. The real trade-offs
• How decision-making is evolving across targeting, creative, and spend
• The next frontier. Agentic workflows, autonomous decisioning, and the practical steps CMOs can take now to get ahead
New CMO Research. Exclusive First Look
Original behavioural and synthetic research on the Heatseeker platform with 400 US CMOs in March 2026, shared here before anywhere else.
A ground-level view of where AI is creating genuine advantage and where it is falling short.
Hosts
Tom Goodwin
Widely regarded as the #1 voice in marketing globally with over 700k followers on LinkedIn, Tom advises Fortune 500 leadership teams on how AI and platform shifts are redefining growth.
He previously held strategy and innovation roles at Publicis Groupe and Havas, working with some of the world’s largest brands. Known for calling inflection points early and for challenging the assumptions most teams still operate on.
Founder of AWHIN and host of The Edge on Euronews, reaching over 250 million households.
Kate O’Keeffe
CEO and Co-Founder of Heatseeker, building the world’s leading synthetic customer intelligence platform, enabling teams to access real-time customer behaviour and make faster, more confident decisions.
Kate works with global companies including DoorDash, L’Oréal, KPMG, Cisco, and Hearst.
Prior to Heatseeker, she was a Partner at BCG and founded Cisco’s co-innovation lab, bringing a practitioner’s perspective on what it takes to make AI work at enterprise scale.
Details
Location is Acadia, 101 W 57th St, New York, NY 10019
Thursday, April 16
7:45 - doors open + coffee
8:00 - discussion starts!
Private and invitation-only.
A deliberately small group. The questions shaping the next chapter of marketing leadership do not have clean answers yet, but you will leave with a clearer view of what to do next.