

⚒️ Build to Exit: Designing Your Startup’s Endgame Early
Founders are taught to obsess over growth, traction, and survival. But too often, they build without ever planning for what comes next.
The truth is: your exit strategy is not something you figure out later. You need to be ready when opportunity arises, and that readiness starts on Day 1.
Recent research underscores the cost of waiting: 40% of founders regret not selling sooner, and 80% regret not preparing their families. Those regrets are not about failure, they are about lack of preparation.
That is why exit planning matters. Not because you are quitting, but because you are building with continuity, clarity, and long-term readiness in mind.
Join us for a candid conversation with special guest Tracy Byrnes, as we explore the five things every founder needs to know and do early to prepare for a successful future exit, long before they are ready to sell.
This session is for startup leaders who want to protect what they are building, keep their options open, and design their company with the endgame in mind from the start.
About the speaker:
Tracy Byrnes is Vice President of Women & Investing at Lebenthal Global Advisors, where she focuses on helping clients, women in particular, take control of their financial futures with confidence and clarity. A seasoned financial professional and longtime media contributor, including holding anchor/reporter positions at Fox Business for 10 years, Tracy blends her expertise in wealth management and journalism to deliver thoughtful, personalized guidance. With an MBA in accounting, a CDFA® designation, and years of experience advising high-net-worth individuals, Tracy is passionate about empowering clients through every stage of life.
About The Fourth Effect:
We help startups scale faster and fundraise smarter by helping you build, and leverage high-impact advisory and governing boards and connect you with top-tier, game-changing advisors, board directors, and investors.
📚 Build Strong Boards – Access educational programming, templates, and guides to create effective advisory and governing boards.
🎯 Match with Industry Experts – Connect with 2,900+ senior executives (C-Suite, GCs, VPs) ready to support your growth.
💰 Unlock Funding Opportunities – Get direct access to 150+ Angels and VCs.
🤝 Leverage a Powerful Peer Network – Join a community of 800+ startups to share insights, strategies, and connections.
Build smarter, scale faster, and fundraise better with the right board and investors by your side.
💡 Learn more at a platform tour.
📲 Follow us on LinkedIn
***By signing up, you agree that any contact or personal information may be shared with The Fourth Effect, its affiliates, and other attendees. You also consent to the event being recorded and your name, information, image, audio, and video being published and/or edited in any form. You will also be added to our mailing list so that you can be in the know of all of our upcoming events.