Clay in Chicago: The GTM Playbook
The difference between scaling and stalling is a predictable revenue engine. Whether you're building for your company or for your clients, it's time to engineer yours.
In this hands-on session, we'll move beyond the theory and build a real, AI-powered prospecting engine that you can implement immediately.
This is a pre-Sculpt warm-up for the builders, the operators, and the GTM leaders in Chicago.
Attendees will receive free credits from the Clay team!
This isn't a lecture. It's a lab. We're getting in the trenches together and building a real GTM asset. The vibe is collaborative, high-energy, and hands-on. We'll kick things off with networking and drinks before diving into a live, guided workshop.
What You Will Learn
How to Build High-Intent Prospect Lists: Learn to use AI to find, enrich, and score the right accounts.
How to Engineer a Workflow: Master the process of building an automated GTM system in Clay.
How to Create a Repeatable Playbook: Walk away with a tangible Clay table and a playbook you can use for your team or your clients.
How to Speak the Language of Modern GTM: Get sharp on the latest strategies and tech before heading to Sculpt.
Food & Beverage
A round of drinks & appetizers will be provided.
5:00 PM - 5:45 PM | Networking & Kick-off (Drinks Flowing!) Grab a drink, some food, and connect with the best GTM builders, RevOps pros, and founders in Chicago. This is your chance to meet the collective.
5:45 PM - 6:00 PM | The Big Idea: Engineering Human Connection We'll set the stage, not just for a build, but for a movement. We'll share "Who's In The Room" data (think 700+ years of GTM experience!) and frame the bigger vision: how we're engineering human connection at scale and building a collective.
6:00 PM - 7:00 PM | The Live Build: Architecting a GTM Engine This is where we get our hands dirty. It's a "follow along" workshop where we'll project a laptop and walk you step-by-step through building a powerful, AI-driven prospecting engine in Clay. We'll focus on how to turn signals into a predictable pipeline.
7:00 PM - 7:30 PM | The Reveal & The Playbook We'll showcase the finished, scored Clay workflow. Then, we'll share a link to the duplicated Clay table with everyone, giving you a tangible, actionable playbook to take home for your team or your clients.
7:30 PM - 8:00 PM | The Afterparty & The Collective Open Q&A, continued conversations, and a chance to truly connect with peers. This isn't just an afterparty; it's the beginning of forming Chicago's GTM engineering collective. Let's get hyped for Sculpt!
About Your Host:
Justin E. Morgan: Justin is the Founder of xBound.ai and a certified GTM Expert specializing in AI-powered sales systems. He helps agencies and startups build predictable revenue engines using a modern, engineering-first approach to RevOps.
xBoundAI is a Certified Clay Solutions Partner: https://www.clay.com/experts/partner/xboundai?via=xboundai