Pricing yourself: mindset, options, and tactics for pricing in your business - Faith Harron
When I first started my own business, pricing was something I really struggled with - I had done some pricing work in consulting/corporate, but this was very different, both from the mindset perspective (am I "worth" this??, how do I tell clients my pricing especially if I'm nervous??) and the practical tactics of it - what and how do I charge, how do I find comparable rates/industry standard practices, etc.
This workshop discusses tactics to solve both the mindset challenges and the options/optics challenges from the perspective of someone who's been there. In this interactive workshop, we'll discuss and start solving some of the pricing challenges that come up when you have your own business, whether it's a startup, side business, solo consultancy, etc.
We'll talk about options you have when it comes to pricing (types of pricing models and why you might consider each), where you can find information on industry standard pricing practices, and mindset reframes that help (like if you're internally debating your worth or nervous to discuss pricing with a client).
Come with questions and, if you'd like, something to workshop with the group around your own pricing - we'll have time to share and walk through some examples live.
What we'll cover:
Articulate and compare pricing models and their tradeoffs (i.e., discuss why/when to consider each, with examples)
Start a search for industry best practices around pricing
Practice mindset reframes for difficult pricing challenges (like raising prices or internally debating your worth)
Your host:
Faith Harron is an award-winning writer, speaker, and founder of Esper Collective, a soft skills upskilling consultancy helping teams, companies and schools build critical durable skills. Her constellation of experience ranges from BCG consulting on AI upskilling for the Fortune 500 to work as a reporter and engineer. Harron holds two degrees and honors from Stanford (mechanical engineering and Slavic Languages & Literatures) and has spoken for organizations and at conferences like Stanford, the Society of Women Engineers, FFA, Science Olympiad, Summerfest Tech, the University of Miami, and more. Her book on the college to career transition is forthcoming fall 2026.
LinkedIn: https://www.linkedin.com/in/faith-harron/
Website: espercollective.com