Storytelling Your Purpose | Changemaker Mindset Series
You don’t need a louder voice — you need a clearer story.
Whether you’re building a business, advancing your career, or advocating for a cause, your ability to communicate why you do what you do can shape opportunities, influence decisions, and create meaningful impact.
In Storytelling Your Purpose, you’ll explore how to translate your values, expertise, and mission into a story that connects — especially in fields where complexity and credibility matter.
In this practical and interactive session, you’ll learn how to:
✨ Clarify your purpose and core message
✨ Turn technical, scientific, or nutrition-focused work into stories people understand and remember
✨ Communicate credibility without jargon or overwhelm
✨ Align your personal or organizational story with the audiences you want to reach
✨ Use storytelling to build trust, visibility, and impact
Our Speaker:
Sunny McGaw is a marketer, speaker, and creative strategist who helps people turn what they do into stories others understand — and remember.
With a career spanning roles as a Creative Director and VP of Marketing, she’s worked with global brands including Coca-Cola, Pepsi, Starbucks, Greenpeace, GM, and TIFF — and brings that experience into helping others find clarity, confidence, and direction in how they communicate their work.
Sunny has delivered a TEDx talk, hosted a TEDx event, and has been a guest lecturer at Schulich, Seneca, George Brown, and Western. She has recently completed her first book, focused on purpose, reinvention, and taking action.
Based in a log home on Lake Huron, Sunny works as nomadically as possible — exploring, creating, and helping people do work that actually matters. She also really likes em dashes used properly.
Whether you’re explaining your work to funders, employers, customers, or the public, this session will help you share your purpose with confidence — and make your message matter. 🌱
About the Changemaker Mindset Series
About the Changemaker Mindset Series The Changemaker Mindset Series, presented by Centennial College's Centre of Innovation and Entrepreneurship (COIE), brings inspiring changemakers from our community to share how ways of thinking can shape impact — and how cultivating an entrepreneurial spirit drives positive change.
Each session highlights practical tools and real stories that help you reframe challenges, spark creativity, and take meaningful action in your studies, career, and community.
Whether you're launching a startup, leading change in your workplace, or building everyday confidence — this series is for you.